BALI, 21 January 2020: Quoting a report in Beritabali.com, Bali Discovery warns the island’s travel industry to prepare for a change in direction from mass to upscale tourism.
Bali has no shortage of tourists, but tourism officials at Indonesia’s top tourist destination claim earnings are down and the destination is too comfortable with mass tourism.
Nothing new there, but authorities are calling on the travel industry to pursue events related tourism often called MICE an abbreviation for ‘Meetings, Incentives Conferences and Exhibitions’ in preference to mass tourism promotions.
The only downside of the events tourism market is the need for stability, and in the past, that has not been the strongest element the industry could rely on in the face of earthquakes and volcanic eruptions.
Beritabali.com quoted the head of the Bali Tourism Service, I Putu Astawa, the top tourism official in Bali province, who was speaking at an interactive dialogue themed “Bali’s Economy in 2020 Dominated by Tourism” held earlier this month.
Astawa said Bali should intensify promotions in the MICE market sector in 2020 while, at the same time, presenting special tourism events in Bali that include the Kintamani Chinese Festival 8 February, the Bali and Beyond Travel Fair in June 2020, and the Mekepung Governor’s Cup (Bull Race) in July 2020.
In 2019 some 6.7 million foreign tourists visited Bali, according to the head of the Bali Center for Statistics (BPS). That’s about 600,000 foreign tourists visiting Bali every month.
(Source Bali Discovery)
