BALI, Indonesia, 13 January 2020: After nearly two decades under GHM management, the once-private family estate of Indonesian architect, Hendra Hadiprana, returns to family management and has now been rebranded Tanah Gajah.
The 20-key property, located in the hill town of Ubud relaunched as an independent resort last week dropping the brand The Chedi Club for a new identity ‘Tanah Gajah, a resort by Hadiprana’.
Tanah Gajah was built in the 1980s as a holiday home for the legendary Indonesian architect and transformed into a resort in 2004 under GHM management.
“Hendra Hadiprana defined Indonesian luxury hotel design as we know it today,” said Tanah Gajah’s GM Deasy Swandarini. “He was the man behind several upscale hotels and resorts across Indonesia. Although it was at Tanah Gajah, his home, where he really groomed his passion for design, and where we plan to continue his story.”
Tanah Gajah’s local roots will be strengthened with the renaming of key facilities on the property to reflect its origin. The restaurant is now ‘The Tempayan’, named after the large traditional earthenware jars that decorate the restaurant.
“Sometimes evolving means returning to the place where you first began,” added Swandarini. “With the change, we’re honouring where we came from and using that as an inspiration to fine-tune what’s in place and expand on what works to create something truly extraordinary.”
GHM announced the change in a statement on its website late last year. The handover took place 1 January.
Under GHM management the resort has garnered major accolades over the past 15 years and including, most recently, a listing by Condé Nast Traveler as one of 2019’s 16 Best Hotels in Bali.
The rebranded website for Tanah Gajah started accepting bookings effective 10 December 2019.
A check of Booking.com this week still identified the property as “The Chedi Club Tanah Gajah” quoting a rate of USD445.71 per night with breakfast.
