BANGKOK, 26 July 2021: Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past eighteen months of the pandemic.
A strong wave of domestic demand has seen Thai’s flocking to the country’s leisure destinations and snapping up holiday or second homes.
Brennan Campbell. 
Boon Yongsakul.
According to new data released by Thai property portal FazWaz, the popular Thai seaside resort area of Hua Hin has seen buying interest grow significantly in year-to-date online inquiries.
FazWazco-founder and CEO Brennan Campbell said: “By tracking the data from Q2 2020 to mid-2021 on buying motivation of either a holiday home or for investment purposes, we can see a change in behaviour towards lifestyle purchases in Phuket, Koh Samui and Pattaya, with the sharpest uptick being Hua Hin.”
In Phuket, where resort grade real estate over the past decade has been highly leveraged by foreign buyers, Boon Yongsakul, Chairman of Boat Pattana said: “Our Shambala luxury pool villa project in Bangtao Beach initially targeted legacy overseas buyers in the Laguna Phuket area. But by the middle of last year, we saw a strong influx of Bangkok buyers, and this has continued to drive sales momentum to date”.
Hua Hin is Thailand’s leading second home resort market amongst domestic buyers.
“One of the most notable characteristics in Thai buyers that have changed is the desire for resort living, quality of life, and outdoor areas. If you look back five years, island real estate was focused on investment-type condominiums, but today it’s single-family homes or second residences,” continued Mr Yongsakul.
Trying to get a fix on what is the new normal for Thailand’s resort property market, consulting group C9 Hotelworks Managing Director Bill Barnett weighed in with the comment: “Bangkok’s worsening pollution problems play a part in real estate purchase values. Another is the pandemic ‘Zoom-factor’ that has created what we expect to be a longer-lasting trend of working from home. Real estate developers are now facing changing consumer tastes for flex-specs and recreational areas.”
The trend for buyers seeking a lifestyle reset is clear in Hua Hin where the property developer and CEO of Banyan Residences, TjeertKwant, believes there has been a significant rise in buyers looking to escape the city and enjoy a more healthy, active lifestyle.
“This for us has been the key driver with families and couples and looking for spacious second homes outside of Bangkok.”
Adds FazWaz’s Campbell: “Looking at our Insights data for Hua Hin, 64% of transactions are now from the domestic market. The impact of the pandemic is going to have a lasting impact on what drives Thai’s to purchase property, and there is one thing for certain, the times are changing fast, and moving out of the city at a pace we have not seen before.”
