SINGAPORE, 30 August 2021: Booking.com is launching a Booking Explorers campaign that presents stories by leading personalities in the Asia Pacific to re-ignite travel inspiration.
With travel opportunities reopening as national vaccination programmes get underway in Asia, the campaign identifies the trailblazers and explorers amongst us, showcasing how they remained explorers at heart despite challenges brought about by the pandemic. Challenges such as strict quarantine measures encountered at both ends of a trip remain serious pain points on the trail back to travel. Indeed, they need to be resolved if the inspirational travel tales of the privileged few are to rub off on the rest of us and get us confidently booking travel once more.
The campaign showcases Amazing Race Australia winners Tim and Rod, who have travelled the world proudly representing the freedom to love and who advocate making travel more inclusive for the LGBTQ+ community.
Before the pandemic, Indian multiple Grand Slam Champion, Sania Mirza, was a global citizen that pursued a prosperous professional career in tennis.
Korean alternative pop band, Leenalchi, connected people through the power of their music, travelling the world to find inspiration for new songs and interacting with global fans.
Rising style icon and global fashion model, Chau Bui, calls Vietnam home but has travelled from Seoul to Paris, New York and Milan to find inspiration for her unique style.
In Paris, famed Japanese illustrator Kaori Watanabe expanded her mental comfort zones through travel and used this new perspective to create art that transports us to faraway lands.
The Explorers campaign is a celebration of their mindset and spirit of travel – embodying a relentless desire to experience and explore, in spite of the challenges brought about by the pandemic.
“As we begin thinking about a return to travel, this campaign is a heartfelt reminder of its transformational impact and celebrates the spirit of travel through the voices of our Explorers,” said Booking.com managing director and vice president for Asia Pacific Laura Houldsworth.
With a mission to make it easier for everyone to experience the world, Booking.com is committed to helping travellers rediscover the beauty of travel when it’s safe to do so again. Offering the widest choice, great value and the easiest experience so travellers can book their perfect place to stay, Booking.com provides the means to get around from anywhere and on any device.
