GEORGE TOWN, Penang 23 August 2022: Sabah and Penang are embarking on a cross-promotion of their tourism attractions through a Memorandum of Collaboration (MoC) signed last Saturday.
Sabah Tourism Board (STB) chief executive officer Noredah Othman and Penang Global Tourism (PGT) CEO Ooi Chok Yan led the signing ceremony.
STB chairman Datuk Joniston Bangkuai, and his PGT counterpart Yeoh Soon Hin, witnessed the signing ceremony, which came after the two chairmen discussed cooperation during a meeting held in December last year.
Both Joniston and Yeoh described the MoC as momentous, noting that the two states share a similar commitment to the positive impact that tourism might have on the people and the economies of their respective states and the nation.
The goals of the MoC between Sabah and Penang include, among other things, improving flight connectivity between the two states and facilitating the engagement of key parties concerning the development of products and tourism.
“I had the pleasure of meeting Yeoh in Penang last year, and we explored the possibility of establishing a Friendship city relationship between our two cities. We met again in Sabah and discussed how important it was to collaborate.
“I do think that this MoC is the first step to help us realise our friendship initiatives through tourism, and hopefully, it will lead to a similar collaboration with other states,” said Joniston, who is also Sabah’s Assistant Minister of Tourism, Culture, and Environment.
He also suggested that the Sabah Tourism Board and Penang Tourism Global establish a key performance indicator to assess the efficacy of their partnership and make adjustments as needed to realise their goals.
Yeoh, who is also Penang State Exco for Tourism and Creative Economy (Petace), expressed optimism that the partnership with the Sabah Tourism Board would help to boost the economies of both states and make them more resilient in the face of future challenges.
“We anticipate increasing the number of visitors to Malaysia by sharing tourism ideas and creating dual destination packages for domestic and international markets.
“The key to tourism success is breaking down siloed approaches. To succeed, we must work together, and this important partnership is a step to achieve our common goals,” Yeoh explained.
For more information on Sabah visit www.sabahtourism.com
(Your Stories: Sabah Tourism Board)
