MANILA, 10 October 2022: The Tourism Promotions Board (TPB), the marketing and promotions arm of the Philippines’ Department of Tourism, is pulling out all the stops to ensure the Philippine Travel Exchange (PHITEX) 2022 drives tourism recovery in the B2B travel market.
The country’s biggest government-organized travel trade event will be held from 18 to 24 October at the Marriott Grand Ballroom, Newport World Resorts, Manila.
First established in 1996, PHITEX hosts qualified buyers worldwide who participate in business appointments with Philippine sellers. They also experience Philippine tourism destinations through pre/post tours.
Since 2020 the show has adopted a hybrid format combining online and onsite sales and business networking.
This year’s edition will open with the PHITEX Educational Programme (PEP) Talk featuring big industry names, such as Sandra Carvao, Chief and Tourism Market Intelligence of the United Nations World Tourism Organization (UNWTO); Billie Dumaliang, the co-founder and Managing Trustee of Masungi Georeserve Foundation; and Jacques Christophe Branellec, the Executive Vice President and CEO of Jewelmer. Along with other participants, they will share important information and updates related to this year’s theme: “Embracing Responsible Tourism – Making better places for people to live in and better places for people to visit.”
PHITEX 2022’s official opening ceremony will take place on 19 October, led by Tourism Secretary Christina Garcia Frasco and TPB Chief Operating Officer Maria Margarita Nograles. The business-to-business (B2B) meetings will start immediately after the opening ceremony in a hybrid format – happening simultaneously online and onsite at the Marriott.
Tours to Philippine destinations, including Batangas, Siquijor, and Davao, will also be offered for foreign sellers before and after the event. As of last Sunday, 117 buyers and 133 sellers have registered.
The PHITEX opening ceremony will be broadcasted live on the TPB Facebook Page on 19 October 2022 at 0900. The closing ceremony will also be broadcast on the same social page at 1700 on the following day.
