HANOI, 19 October 2022: Bamboo Airways gears up for global expansion by selecting Amadeus’ Altéa Passenger Service System and solutions for revenue management and digital marketing.
The carrier will join a community of over 200 airlines using Amadeus PSS technology worldwide, enabling Bamboo Airways to deliver efficient reservation services for front-line employees to aid customers in purchasing, changing, and using services from the airline.
Bamboo Airways will also implement Amadeus’ Network Revenue Management solution, powered with Artificial Intelligence capabilities. This technology will enable the carrier to boost revenues across its network as it builds routes through connecting hubs, codeshares, and partnerships.
It will ensure Bamboo Airways can forecast passenger demand and willingness to pay while helping to react quickly to changing market conditions.
Additionally, the carrier will implement a modern front-end solution, Amadeus Reference Experience, for booking, self-service check-in, and self-re-accommodation workflows. This technology will enable the airline to create a seamless customer experience on the Bamboo Airways website and other digital channels.
Bamboo Airways CEO Nguyen Manh Quan said:“Cooperating with a critical partner like Amadeus is the first step in the digital transformation of Bamboo Airways to improve the technology systems and leverage customer experiences. Our adoption of the Altéa PSS and other digital solutions marks a crucial breakthrough in our business strategy, thus creating a launch pad to thrive in international markets, join the world’s major airline alliance down the line, and affirm our global status.”
Bamboo Airways currently operates nearly 170 flights per day and has a growing fleet of 30 aircraft, including the ultra-modern Boeing 787 wide-body, the narrow-body Airbus A321, and the regional Embraer 190.
