PUTRAJAYA, 18 October 2022: The Malaysian tourism industry gained international recognition at this year’s PATA Gold Awards, organised by the Pacific Asia Travel Association.
Malaysia won three of 23 Gold Award categories: Travel Video, Culture, and Travel Photograph.
Sarawak Tourism Board landed two Gold Awards from the Travel Video and Culture categories. Its promotional video titled “A Journey Awaits” by Faithworks Studios won the Travel Video Gold Award, which invites travellers to Sarawak through its portrayal of the state’s enchanting beauty, culture, heritage, and natural wonders. Watch the full video here
The virtual experience of the 2021 Rainforest World Music Festival, organised by the Sarawak Tourism Board, also won the Culture Gold Award. This creative twist allowed music lovers to enjoy the festival from the comfort of their homes during the pandemic. The festival brought forward Sarawak’s traditional music and culture on a virtual, no-entrance-fee-required festival for all to enjoy.
Tourism Malaysia bagged the Travel Photograph Gold Award through its photo entry of a man flying a Wau, Malaysia’s traditional kite, by the coast of Terengganu. Capturing one of the most recognisable symbols of Malaysian culture, flying a Wau is both a cultural icon and a valuable part of the country’s cultural heritage.
The objective of the award-winning photo is also to capture the unique craft of a Wau. From witnessing its creation to watching it soar through the air would be an awe-inspiring and one-of-a-kind experience. Even in modern times, it is common to see people in Kelantan and Terengganu flying kites, mainly when it is harvest time.
For the complete list of winners, click here
(Source: Tourism Malaysia)
