SINGAPORE 2 November 2022: Cathay Pacific announced Tuesday its latest ‘1 Ticket, 1 Tree’ initiative across Southeast Asia to plant trees in various mangrove forests across the region.
Trees will be planted in mangrove forests located in Indonesia, Malaysia, Thailand, the Philippines and Vietnam.
The initiative announced at a tree-planting event organised by Cathay Pacific at the Taman Wisata Alam Mangrove, Angke Kapuk, Indonesia, will see the airline plant a tree for every ticket purchased on its website from Indonesia, Singapore, Thailand, Malaysia, the Philippines, Vietnam and Cambodia, through to 30 November 2022.
The latest campaign is part of Cathay Pacific’s sustainability efforts to support local communities, ecological restoration, and climate resilience. It started in 2021 when the airline launched its ‘1 Ticket, 1 Tree’ project in Thailand, one of Cathay Pacific’s key destinations in Southeast Asia. A similar initiative, Join For Trees, was rolled out earlier this year in Indonesia and the Philippines. The airline committed to planting a tree for every new member sign-up. Cathay Pacific planted more than 1,000 trees in the mangrove forests in Thailand, Indonesia and the Philippines.
With both these efforts combined, Cathay Pacific has committed to planting more than 1,700 trees in the mangrove forests in Thailand, Indonesia and soon the Philippines. Today, about 50 volunteers comprising Cathay Pacific employees, trade agents and other partners came together at Taman Wisata Alam Mangrove to plant saplings to kick start this year’s initiative. With ‘1 Ticket, 1 Tree’ covering more countries this year, Cathay Pacific hopes to plant significantly more saplings.
“This initiative underscores our commitment to our customers in Southeast Asia,” said Cathay Pacific’s regional manager for Southeast Asia and Southwest Pacific, Dominic Perret. “1 Ticket, 1 Tree is in line with our broader sustainability efforts, which include contributing purposefully to the communities we serve. We embarked on this tree-planting effort because many of our communities in Southeast Asia depend on mangroves for food, protection and income. As always, we strive to make a meaningful impact, both in service and sustainability.”
For more information on 1 Ticket, 1 Tree, visit: https://www.cathaypacific.com/cx/en_SG/offers/collection/sustainability.html.
