SINGAPORE, 9 November 2022: SMiZE Cream, the super-premium ice cream with an edible surprise in every cup from iconic supermodel and super businesswoman Tyra Banks, will soon be available on all 15 Princess MedallionClass ships.
Launched by Banks in 2020 as a fun and innovative ice cream brand that features unique flavours and one-of-a-kind packaging, SMiZE Cream is available in luxe-meet-fun flavours like: “Brownies, I Love You”, “Caramel Cookie Queen”, “Strawberry BirthYAY! Cake”, “Purple Cookie Mon-Star & Me”, “Salted Caramel King” and “The Best Vanilla I Ever Had.” And strategically located at the bottom of every luxurious serving is the SMiZE SURPRiZE, a yummy reward after some serious digging.
Each ice cream flavour is served in limited-edition, individually packaged servings, complete with a unique augmented reality (AR) activation per ice cream flavour that happens right on the cup.
“When I set out to create an ice cream company, I had big dreams, but I’ll admit that SMiZE Cream being able to be enjoyed at sea aboard Princess Cruises truly exceeds my dreams,” said Banks. “Our ice cream won’t just be on one cruise – it will be on the entire fleet, so my team and I are super pumped! As an entrepreneur, innovation and going above and beyond to delight customers is everything to me, so the synergies with Princess’ stance on innovation and premium experiences are the perfect match. I can’t wait for Princess Cruise passengers to delight in luxe, fun, creamy and dreamy SMiZE Cream!”
Starting in mid-March, guests on Princess ships will be able to order SMiZE cups via the OceanNow delivery-on-demand experience.
“We’re thrilled to be working with a world-renowned personality like Tyra Banks to offer SMiZE Cream across our fleet — and there’s no doubt our guests will absolutely love this indulgent super-premium treat,” said John Padgett, president of Princess Cruises. “There’s nothing sweeter knowing that with our exclusive OceanNow anywhere/anytime delivery, our guests will never have to wait in line for their favourite SMiZE Cream flavours.”
Princess delivers Princess MedallionClass Vacations which begins with the Medallion wearable, a quarter-sized device that enables everything from expedited contactless boarding to locating loved ones anywhere on the ship, as well as enhanced service like having whatever guests need, delivered directly to them, wherever they are on the ship. In addition, guests can share their favourite cruise moments using MedallionNet, the best Wi-Fi at sea, as well as stay connected with friends and family back home, work remotely anywhere on the ship, quickly post content and stream favourite movies and shows.
Visit: www.princess.com
(Your Stories: Princess Cruises)
