BANGKOK, 14 December 2022: Thais are busy planning their travels for the coming festive season into 2023, and Japan is one of the top destinations, according to an Airbnb survey.
On the back of relaxed entry rules and visa-free entry for Thais, Japan is one of the top destinations Thais are looking to visit, and airlines are adding more routes and flights to accommodate this sharp spike in travel demand.
A recent survey commissioned by Airbnb* found that four in five (80%) Thai adults intend to travel to Japan when they can, with 50% saying Japan is their number one wishlist destination.
A quarter of Thais surveyed intend to visit Japan more frequently in the future, and more are looking to get off the beaten path and visit lesser-known destinations. Notably, more than a third (36% t) are opting for destinations outside the major cities and almost a quarter are prioritising exploring smaller towns where they can connect with locals*.
*Based on an online survey of 1041 respondents in Thailand commissioned by Airbnb and conducted by YouGov between 5-10 October 2022.
