BANGKOK, 25 April 2023: Travel experiences in the Asia Pacific are in demand once more as the region reopens to regional and long-haul travel, according to new research from Arival, released ahead of its Arival Activate event in Bangkok.
Tours, activities and attractions – travel’s third-largest and fastest-growing sector – will reach USD67 billion in 2024 and surpass the pre-pandemic peak to reach USD75 billion in 2025, according to The Outlook for Experiences 2019-2025 research.
“The Asia Pacific region has borne the worst of the pandemic, with a broad regional shutdown in cross-border travel well beyond other parts of the world,” said Arival CEO Douglas Quinby. “But demand for travel in the region is accelerating as many borders have reopened, encouraging travellers to return. As we saw when other regions reopened, travellers put experiences first in travel planning and spending. The challenge now will be for the global industry to prepare for the rapid influx of demand across the Asia Pacific.”
Online bookings will surpass 30% of all tours, activities and attractions booking worldwide in 2025, up from 17% in 2019, according to Arival research. However, online booking volume across Asia will more than triple during the same period as younger travellers shape travel’s rebound. Online marketplaces and mobile-ready operators across the region will be best positioned to benefit.
“The large, experience-hungry cohort of Gen-Z and millennial travellers in Asia are putting experiences first, and they are willing to pay for it,” said Arival’s Quinby. “But operators must be ready. This means more small-group, immersive experiences that get travellers off the beaten. And it must all be discoverable and bookable on mobile, with plenty of Instagram- and TikTok-worthy moments.”
The Arival Activate event takes place in Bangkok from 12 to 14 June and is expected to bring together hundreds of tours, activities and experiences professionals from across the region.
Why attend Arival Activate
Arival Activate is an event designed for the Asian experiences industry, including suppliers and operators of tours, activities, and attractions.
This year’s primary focus is aiding businesses in navigating their post-pandemic recovery through targeted sessions on digital strategies, networking and connecting with leading distributors and OTAs in the APAC region.
There will be dedicated sessions on connectivity, channel management, dynamic pricing, generative chat, super apps, the guest experience, the future of distribution, sustainable tourism, and culinary travel trends.
More information about the event can be found here.
