SIEM REAP, Cambodia, 21 August 2023: Tourism Malaysia improved its international marketing efforts by organising tourism seminars in Phnom Penh and Siem Reap last week.
The business-to-business (B2B) networking sessions took place from 7 to 12 August 2023, reaching 80 Cambodian travel agents and local media in Phnom Penh and 35 Cambodian travel agents in Siem Reap Province.
The networking sessions and business lunch events were led by 14 Malaysian travel trade partners, travel agents, hotels and resorts, and tourism product owners.
Tourism Malaysia Deputy Director of International Promotions Division (Southeast Asia), Zalina Ahmad, led the delegation. Among the attendees in the seminar included representatives from Malaysia Airlines, AirAsia, Lanmei Airlines Cambodia, AnCasa Hotels & Resorts, Grand Ion Delemen Hotel Genting Highlands, Holiday Inn Express & Suites Johor Bahru, ibis Hotel Kuala Lumpur City Centre, Mercure Kuala Lumpur Shaw Parade, Asia Delight Tours & Travel, Columbia Leisure, E Like Travel & Tours, GIT Tours & Travels, Harvest Vacations and Marine Discovery Holidays.
Also present were the Malaysian Ambassador to Cambodia Datuk Eldeen Husaini Mohd Hashim Cambodia Association Travel Agents (CATA) president Chhay Sivlin as guests of honours in the Phnom Penh session.
Tourism Malaysia Director-General Dato Dr Ammar Abd Ghapar said: “We are working closely with the local travel agents in Cambodia and appreciate their continuous support in promoting Malaysia. With more upcoming direct flights connecting Cambodia to Kuala Lumpur, Malaysia is undoubtedly the preferred choice of travel destination in this region.
“Moreover, Tourism Malaysia’s marketing representative in Cambodia, Pot Rany, supports new travel package initiatives to bring more Cambodian tourists to Malaysia. Hence, we hope to inspire and motivate our counterparts to confidently promote and sell Malaysia and thus succeed in their business in return.”
Malaysia targets 16.1 million international tourist arrivals with MYR 49.2 billion in tourism receipts this year. In 2022, Cambodian tourists recorded 39,823 arrivals to Malaysia, and the positive momentum continued to register 18,118 visits in the first quarter of this year.
