SINGAPORE, 19 December 2023: Cruise fans prefer itineraries that offer extended stays in destinations, according to the latest insights released by MSC Cruises, the world’s third-largest cruise brand.
The Italian headquartered cruise line sheds light on five significant travel trends driving guest holiday decisions for 2024 and beyond in an end-of-the-year report.
It concluded there was a heightened demand for products that offer extended stays in destinations, holidays rich in cultural experiences, upgraded adventures with touches of luxury, sustained enthusiasm for Europe’s vibrant cities, and a substantial experience-value return.
Linger for longer
Cruise travellers increasingly desire more time in their destinations, and itineraries with extended or overnight port calls are gaining popularity. This extra time ensures guests can truly explore their destinations authentically and leisurely, allowing enough time to soak up unique cultures, savour local flavours and explore everything a destination has to offer.
Cultural exploration
The new year sees a heightened eagerness among travellers to explore diverse cultures and experience new destinations. Travellers are no longer content with just visiting well-known tourist attractions; instead, they seek to experience destinations that reflect the local lifestyle.
Upgraded experiences
Globally, travellers increasingly seek more exclusive and luxurious experiences, aiming to transform their annual holiday into truly unforgettable and indulgent adventures resulting in lifelong memories.
European city escape
Travellers are more enthusiastic than ever to delve into the vibrant cities of Europe. These urban destinations offer a well-rounded appeal, featuring many historic sights, culinary experiences, diverse shopping options, renowned attractions, and immersive opportunities to engage with local culture.
Ultimate experience-value return
Cruising is gaining popularity among those who have never sailed, with more Gen-X and Millennials considering taking a cruise holiday for the first time. More and more individuals are recognising the inherent value of a cruise holiday compared to alternative land-based options.
Couples, families or groups of friends can choose itineraries containing multiple must-see destinations. Those who sail with MSC Cruises can tailor their time ashore with different shore excursions to see the best of a destination. Once back onboard, they can enjoy different dining venues, see a different full-scale theatre production each evening and relax in outstanding wellness facilities – all with unbeatable value.
About MSC Cruises
MSC Cruises is the world’s third-largest cruise brand and the leader in Europe, South America, the Middle East and Southern Africa while expanding market share in the Caribbean, North America and Asia.
(SOURCE: MSC Cruises)
