KUALA LUMPUR, 4 March 2024: The Malaysian Association of Tour and Travel Agents (MATTA) will join the travel trade exhibition ITB Berlin from 5 to 7 March, featuring diverse experiential tourism products spanning three states in Malaysia.
“Our members and partners from the states of Perak, Sabah, and Selangor are eager to meet prospective customers looking for exceptional tourism products that provide travellers with a unique cultural, social, and educational experience. We will also be highlighting the many ecotourism offerings that make Malaysia so famous,” said
MATTA’s vice president of inbound & domestic Ganneesh Ramaa commented:
“Our team this year is large, with MATTA president Nigel Wong in attendance. Delegations from Perak, Sabah, and Selangor state tourism offices, along with 14 trade industry players from Malaysia, will also be present.”
MATTA event at ITB
The MATTA “Sustainability Exchange” with the European Travel Agents’ and Tour Operators’ Associations (ECTAA), the Dutch Association of Travel Agents and Tour Operators (ANVR) and the German Travel Association (DRV) will take place on Day 2 of the show (6 March 2024).
“MATTA and its local and regional partners are taking the lead in pushing the sustainable tourism agenda in Malaysia (and in ASEAN) in line with UN Tourism Sustainable Development Goals. This Exchange will highlight some of the initiatives MATTA is rolling out to kickstart a private sector-driven effort.
“The insights from our European counterparts gained through the Exchange will be of immense help in enriching our programmes as well as developing tourism products to cater to the growing trend of travellers seeking more responsible tourism experiences when they visit Malaysia”, the MATTA president Nigel Wong explained.
Day 2 will also feature the launch of four paintings of endangered wildlife (one of them a 3×3 metre portrait of the Malayan Tiger) by digital artist Rachel Gray, which is part of the MATTA Sustainable Tourism Project. Meet MATTA at its ITB Berlin booth (Hall 26A, stand 103, 104 & 105).
