SYDNEY, 30 May 2024: BWH Hotels announces plans to significantly expand its portfolio in the Middle East in 2024 and beyond.
On the heels of a successful appearance at the Arabian Travel Market in Dubai, which saw BWH execute signings of brand-new management deals in Saudi Arabia, BWH will soon bring eight new hotels and one new branded residence in the region into its portfolio of brands, with other development prospects in the works.
BWH is demonstrating its commitment to growth in the Middle East with these new signings and associated management agreements. The new additions will feature its “core” brands and several boutique and extended stay brands. The new hotel signings include:
o Best Western® at Taysir Hotel Makkah (150 rooms)
o Best Western Plus® at Taysir Hotel Makkah (150 rooms)
o Best Western Premier® at Taysir Hotel Makkah (150 rooms)
o BW Signature Collection® Jeddah (48 rooms)
o Best Western Makarim Palace Rabigh (91 rooms)
o Shades, Aiden® by Best Western (120 rooms)
o Executive Residency by Best Western®, Al Shafa Hotel Jeddah (200 rooms)
o Best Western Kindah Hotel Makkah (420 rooms)
o Best Western Plus Madinah Hotel (560 rooms)
The Executive Residency by Best Western, Al Shafa Hotel Jeddah, the Best Western Kindah Hotel Makkah, and the Best Western Plus Madinah Hotel reflect significant milestones for the brand as they will be directly managed by BWH.
“As tourism continues to gain momentum in this region, our team is taking notice,” said BWH Vice President of International Operations EMEA Wytze Van den Berg. “It is important for us to grow all aspects of the brand across chain scales, from value-driven offerings and boutique options to WorldHotels’ upper upscale selections. These announcements are also exciting as BWH Hotels is pleased to be directly managing three of these properties, the first of many to come for the brand in the Kingdom of Saudi Arabia. It is an exciting time of growth in the region, and we are positioning our brand as an important driver in its hospitality expansion.”
Several signings occurred at Media One Hotel in Dubai, part of the WorldHotelsTM Crafted collection. Situated in dynamic Media City, Media One Hotel Dubai has joined the WorldHotels Crafted collection, highlighting the property’s modern and eclectic design. WorldHotels Crafted properties go beyond the ordinary, curating personalised experiences in a creative, fun, and immersive way, making Media One Hotel Dubai an ideal fit for this unique collection. This edgy and stylish property appeals to business and leisure travellers and represents the first WorldHotels Crafted property in the Middle East.
For more information on WorldHotels visit: https://www.worldhotels.com/content/luxury-hotels/en_US.html
For more information on BWH Hotel Group visit: https://www.bwhhotels.com/content/bwh-hotels/en_US.html
About BWH Hotel Group
BWH Hotels is a leading, global hospitality enterprise comprised of three hotel companies, including WorldHotels, Best Western Hotels & Resorts and SureStay Hotels. The global enterprise boasts approximately 4,300 hotels in over 100 countries and territories worldwide*. With 19 brands across every chain scale segment, from economy to luxury, BWH Hotels suits the needs of developers and guests in every market.
(SOURCE: BWH)
