SINGAPORE, 7 June 2024: Amadeus and Accor expand their partnership, with the global hotel group adopting Amadeus’ Central Reservation System (ACRS) for its properties worldwide.
Accor Chief Digital Officer Alix Boulnois and Amadeus President, Hospitality Francisco Pérez-Lozao Rüter negotiated the partnership extension, which empowers Accor to draw on Amadeus’ cloud-based technology to boost revenues and maximise distribution strategies.
Implementing Amadeus’ Central Reservation System will not only empower Accor’s hoteliers to leverage the established ACRS product but will also unlock new capabilities. These include enhanced flexibility, seamless integration with emerging technologies, and simplified daily operations. These advancements will enable hotels to meet the evolving needs of guests better, ensuring Accor remains at the forefront of the hospitality industry.
ACRS incorporates sophisticated features like room views, styles, and bedding preferences. Accor’s sales teams can elevate the sales process to a holistic guest experience.
Accor Chief Digital Officer Alix Boulnois and Amadeus President, Hospitality Francisco Pérez-Lozao Rüter negotiated the partnership details.
