Minor brands reach Northwest China

BANGKOK, 23 July 2024: Minor Hotels (China) has signed a management deal for a Tivoli and NH dual-branded property in Yining, Xinjiang, in Northwest China.

It marks the debut of the luxury Tivoli Hotels & Resorts and upscale NH Hotels & Resorts brands in Northwest China, which are due to open in 2026.

The project, covering 1.6 million square metres, will offer 200 rooms for each of the Tivoli and NH brands.

Yining, a bustling city on China’s western border, historically served as an essential trade hub on the Silk Road and now plays a crucial role in connecting Central Asia with Europe. 

Known for its picturesque natural landscapes and rich ethnic cultures, Yining boasts numerous attractions, such as the Kazak Folk Tourism Area and Six Star Street, making it a popular destination for domestic and international tourists.

The Tivoli and NH hotels are near local tourist attractions and the central business district. The ease of access via highways, high-speed trains, and flights enhances its appeal. 

The project, covering 1.6 million square metres, will include 200 guest rooms for each Tivoli and NH brand, a commercial zone, a cultural performance centre, and residential areas. 

“We are excited to announce our first dual-branded property of Tivoli and NH Hotels in Northwest China,” said Minor Hotels Group CEO Dillip Rajakarier. “With such high profiles and strong reputations throughout Europe, we are confident that the Tivoli and NH brand offerings will appeal to Chinese and international travellers.”

Founded in Portugal in 1933, Tivoli Hotels & Resorts has expanded to countries like Brazil, Qatar, China, The Netherlands, Italy and Spain. Originally from Spain, NH Hotels & Resorts opened its first property in 1978. It operates over 230 hotels and resorts in destinations across Europe and the Americas and is expanding its footprint into other regions. 

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