KUALA LUMPUR, 23 August 2024: AirAsia, in collaboration with the Singapore Tourism Board (STB), Gardens by the Bay and Mandai Wildlife Group unveiled the ‘Love, Singapore’ aircraft livery on Thursday.
The launch is part of a joint campaign to promote inbound travel to Singapore from visitors in Malaysia, Thailand, and Indonesia, riding on the region’s year-end travel peak.
This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks, such as Singapore Zoo and Bird Paradise. It also features Merli, Singapore’s energetic and outgoing brand character inspired by the Merlion. This livery aims to inspire regional travellers to rediscover Singapore’s diverse and vibrant experiences.
Singapore Tourism Board Executive Director Southeast Asia Terrence Voon commented: “We are delighted to partner with AirAsia and our tourism stakeholders to bring Singapore’s offerings to life in our regional skies. Our exciting lineup of events and experiences will give travellers plenty of reasons to visit or revisit Singapore this year, and we encourage them to take advantage of the great deals that will launch with the “Love, Singapore” aircraft livery to book their next holiday to Singapore.”
AirAsia Malaysia Managing Director Dato Captain Fareh Mazputra added: “Currently, we operate 286 flights weekly in and out of Singapore from Malaysia alone. The Kuala Lumpur-Singapore route, being the world’s busiest, is vital for boosting tourism, and this partnership is a perfect opportunity to leverage our extensive flight network to strengthen our ties between the neighbouring countries.”
“Gardens by the Bay is honoured to be featured in this collaboration between AirAsia and Singapore Tourism Board,” said Senior Director of Business Development Addison Goh, noting the gardens were recently voted the top attraction in Asia and eighth best attraction in the world in TripAdvisor’s 2024 Traveller’s Choice Awards.
“With ever-evolving experiences from close animal encounters to seasonal events like Night Safari’s 30th Anniversary, there’s always something new to explore in our parks,” concluded Mandai Wildlife Group Chief Sales and Marketing Officer Jean Choi.
