LANGKAWI, 21 August 2024: The three-day inaugural LITE 2024 concluded earlier this month having presented LADA’s strategy to boost tourism opportunities to more than 100 tourism stakeholders and international travel agencies from Asia, including Dubai and outbound travel’s rising star, India.
Locally registered local travel agencies, destination management companies (DMCs), travel-related companies, hotels, and attractions embarked on business networking sessions with 60 hosted buyers from international travel agencies from Dubai, Singapore, Thailand, India, Pakistan, and Indonesia.
The Langkawi Development Authority (LADA) hosted the Langkawi International Tourism Engagement (LITE), last week at the Berjaya Langkawi Resort to shine the spotlight on Langkawi as a premier island destination, celebrating its breathtaking landscapes, luxurious accommodations, thrilling activities, and extraordinary experiences.
LITE 2024 provided a platform for tourism industry professionals, stakeholders, and government officials to connect, collaborate, and forge lasting partnerships. Supported by the Ministry of Finance Malaysia, the event’s strategic partners included Tourism Malaysia, Berjaya Langkawi Resort, Langkawi Book, and Heavenly Travel Sdn Bhd.
During the three-day event (7 to 9 August), attendees engaged in business-to-business (B2B) meetings, insightful discussions, and strategic negotiations with tourism businesses, travel agencies, hotels, resorts and airlines to foster trade and investment in Langkawi’s tourism sector.
In a press statement, LADA said the event explored business opportunities and strategies to propel Langkawi into the global spotlight.
“We believe LITE 2024 is a game-changer showcasing Langkawi’s unparalleled beauty and offerings. By bringing together key players in the tourism industry, we aim to create synergies that will drive sustainable growth and position Langkawi as a must-visit destination on the global stage,” stated LADA CEO Dato Haslina Abdul Hamid.
LITE 2024 gained the attention of international tourism operators and travel agents, opening up opportunities to promote Langkawi tourism in new markets and significantly expanding the destination’s global reach.
LADA also organised Familiarization (Fam) Trips, allowing attendees to experience firsthand Langkawi’s unparalleled attractions, world-class accommodations, and thrilling activities.
Combined with knowledge-sharing sessions on tourism management, marketing and sustainability, the event presented insights and best practices needed to champion Langkawi as a top-tier travel destination.
Since 2007, Langkawi has proudly held the status of a UNESCO Global Geopark is becoming the first destination in the region to receive this honour.
The Geopark status has been a driving force behind our sustainable tourism efforts, highlighting attractions such as the Kilim Karst Geoforest Park, Machinchang Cambrian Geoforest Park, and Dayang Bunting Marble Geoforest Park. The island successfully retained the ‘green card’ status for the previous three re-assessments, which geology experts carried out in 2011, 2015 and 2019. Langkawi was awarded the green card status for the fourth time after revalidation in 2023 and aims to safeguard, protect and conserve the natural treasures as they journey towards validation again in 2027.
For more information on Langkawi visit: https://naturallylangkawi.my/
