HO CHI MINH CITY, 19 August 2024: The Malaysia Tourism Promotion Board (Tourism Malaysia) in Vietnam organised the ‘Discover Malaysia’ seminar, including a networking lunch, in Danang last week, targeting local travel agents and media.
Malaysia Airlines’ upcoming daily direct flights from Danang (DAD) to Kuala Lumpur (KUL), due to start on 24 September 2024, topped the list of developments presented to travel agents at the event alongside the vision and plans for Visit Malaysia 2026.
The direct flight will enhance connectivity, promote tourism, and foster business opportunities between Vietnam and Malaysia.
Tourism Malaysia director for Vietnam, Nor Hayati Zainuddin stated: “Vietnam is an important source market for Malaysia. Robust promotional initiatives are essential for attracting more Vietnamese tourists, especially with the new direct flight from Danang to Kuala Lumpur by Malaysia Airlines. We look forward to strengthening our collaboration with local travel agents in Danang and greatly appreciate their continuous support in promoting Malaysia. With more direct flights connecting Vietnam to Kuala Lumpur, Malaysia is positioned as the preferred travel destination in the region. These efforts will significantly contribute to the success of Visit Malaysia 2026.”
The event featured participation from Tourism Melaka, the Malaysia Homestay Entrepreneurs Association, Education Malaysia, Sepang International Circuit, GL Play by Gamuda Land, Monkeys Canopy Theme Park, and seven representatives from travel agents, hotels, and resorts in Malaysia.
Participants had the opportunity to network with Malaysian travel partners and gain valuable insights into popular destinations, including exciting theme parks, the Malaysia MotoGP, and the Malaysia My Second Home programme.
Tourism Malaysia is also collaborating with the Malaysia Homestay Entrepreneurs Association and Education Malaysia to highlight Malaysia’s educational and cultural offerings. This initiative particularly targets Vietnamese students, offering them experiential learning and cultural exchange opportunities.
Malaysia will also participate in the Hue International Dance Festival 2024 in conjunction with the seminar. The event is open until the evening of 23 August 2024 in Hue City, Vietnam.
Malaysia’s involvement in this prestigious event highlights its dedication to internationally showcasing its rich cultural heritage. The festival features performances by Malaysian dancers, offering a captivating display of traditional and contemporary dance forms that reflect the country’s multicultural identity.
Malaysia aims to attract 27.3 million international tourists in 2024, with an expected contribution of MYR102.7 billion (USD22.82 billion) in tourism revenue.
With 142 direct flights currently operating between Vietnam and Malaysia, Tourism Malaysia anticipates strong growth in the ASEAN market, including Vietnam.
The Visit Malaysia 2026 campaign targets 35.6 million foreign tourists, generating MYR147.1 billion in tourist receipts.
