KUALA LUMPUR 19 2024: The Malaysian Association of Tour and Travel Agents (MATTA) has strengthened collaboration with the Thai Travel Agents Association (TTAA) and the Association of Thai Travel Agents (ATTA) to promote the Visit Malaysia 2026 (VM2026) campaign.
The collaboration deal was inked during the MATTA Management Committee’s recent visit to Bangkok for talks with its counterparts in the two Thai travel agency associations. By working closely with TTAA and ATTA, MATTA seeks to foster a stronger connection and expand promotions between neighbouring countries, increasing the travel experience for visitors worldwide.
Key Highlights
Tourism Exchange Programs: Special initiatives will be developed to encourage travel exchanges and cooperation tour packages, enabling tourists to visit both nations in a single, seamless experience.
Trade Shows and Roadshows: Collaboration in major travel trade events and roadshows to attract international travel agencies and tour operators, emphasising the advantages of visiting the two countries in 2026 and participating in the MATTA Fair in Kuala Lumpur and the Thailand International Travel Fair in Bangkok.
Cultural and Educational Events: Host collaborative events and workshops to educate travel experts and the general public about both destinations’ rich cultural legacy and distinct attractions.
TTAA has made several requests, including the need for direct flights to Sabah and improved promotion of lesser-known Malaysian destinations such as Perak, Melaka, and Kedah, particularly Langkawi.
MATTA President Nigel Wong commented: “We are thrilled to work with TTAA and ATTA to promote VM2026. This programme represents a tremendous opportunity for Malaysia and Thailand to expand their tourist offerings and create great travel experiences. Working together, we can generate more interest and visitation to our regions, highlighting the finest of Southeast Asia.”
In statements from the two Thai travel associations, TTAA Advisor Wachira Wichaiwatana noted that collaboration with MATTA was a step towards strengthening ties between our countries and improving visitors’ travel experiences.
ATTA President Sisdivachr Cheewarattanaporn added: “The collaboration between our organisations will enable us to reach a larger audience and produce attractive travel packages that reflect the beauty and diversity of both Thailand and Malaysia.”
The VM2026 campaign is poised to be a watershed moment for the region, and this strategic alliance represents a crucial step towards its success. MATTA, TTAA, and ATTA are collaborating to create a mutually advantageous tourist landscape in Southeast Asia, the MATTA president concluded.
