SYDNEY 19 August 2024: The number of Australians travelling to Japan has increased by a whopping 125.9% in the last year, while 35% more Australians are choosing to visit Indonesia and 24% South Korea according to data released Friday by the Australian Travel Industry Association (ATIA).
ATIA released its latest Travel Trends Report, revealing a significant surge in both inbound and outbound travel for Australia in the year ending June 2024. The report, which draws on data from the Australian Bureau of Statistics (ABS), Department of Infrastructure and analysis from the ATIA team, highlights key trends shaping the Australian travel and tourism industry.
According to the report, international travel to and from Australia has experienced remarkable growth, with a 36% increase in inbound tourism and a 31.8% rise in outbound travel compared to the previous year. Notably, the number of international visitors to Australia reached nearly 8 million, with substantial increases from key markets, such as China (231.1%), Japan (108.0%) and the US (28.3%).
Outbound travel by Australians also saw significant increases, particularly to popular destinations like Japan (125.9%), Indonesia (35.8%) and the United States (17.3%). This trend highlights Australians’ growing appetite for international travel, buoyed by the easing of global travel restrictions and an increasing desire for new experiences abroad.
The report also highlighted a shift in the reasons Australians travel. Holidays account for most trips, followed by visits to friends and relatives and business travel.
Additionally, airline market-share data revealed that Qantas Airways remains the dominant player in the international travel market, holding a 17.2% share, followed closely by Jetstar, which holds 12.4%.
Regarding the latest data, ATIA CEO Dean Long commented: “Australian travellers are again exploring the world with vigour, and the data reflects a strong demand for diverse international destinations. The rise in travel to Japan and Indonesia signals a shift towards unique cultural experiences and adventure tourism. If it feels like everyone is in Japan now, it’s because they are! At the same time, fewer Australians are New Zealand bound with 103,850 travellers this year compared to 206,720 in 2023, a 27% decrease.”
“The positive trends in both inbound and outbound travel are a testament to our industry’s hard work and adaptability. As we continue to navigate the post-pandemic landscape, it is clear that Australia’s travel sector is not only recovering but thriving. ATIA remains committed to supporting our members in leveraging these opportunities to ensure sustained growth.”
About ATIA (www.atia.travel)
The Australian Travel Industry Association (ATIA) is the peak body representing Australia’s AUD69 billion travel industry. ATIA represents the majority of Australian travel agents, corporate agents, tour operators, wholesalers and ITOs.
(Source: ATIA)
