SINGAPORE, 6 August 2024: Tourism Western Australia (Tourism WA) held its largest-ever roadshow in Singapore last week as part of its 2024 Singapore and Malaysia Trade Mission.
Last held in 2022, the trade mission drew more than 400 trade partners across Singapore and Malaysia, of which more than 170 were from Singapore.
Additionally, 27 West Australian operators attended the Trade Mission in Singapore, with more than 1,900 B2B appointments held, showcasing the strong interest in Western Australia’s tours and travel experiences.
The trade show started in Kuala Lumpur, travelled to Penang and Ipoh, and then concluded in Singapore. It had notable partners including Scenic Helicopters, Busselton Jetty Inc, and Journey Beyond.
Australia ranks as the second-most popular travel destination for Singaporeans, with over 325,000 visitors recorded by the end of March 2024, spending approximately AUD1.12 million. Perth in Western Australia emerges as the third most sought-after destination within the country among Singaporean travellers. Many of these visitors are repeat travellers, underscoring Western Australia’s enduring appeal.
The Tourism WA 2024 Singapore Trade Mission educated trade partners on the new and exciting experiences and activities across dining, accommodation, adventure, nature, luxury, and culture that Western Australia has to offer visitors.
Tourism Western Australia Executive Director, Marketing Mel Forbes said Singapore represents a pivotal market for Western Australia.
“In collaboration with our trade partners, we are dedicated to delivering an authentic experience tailored specifically for Singaporean visitors. Emphasising luxury, adventure, and culinary excellence, our focus is on curating a captivating and immersive journey that appeals to the diverse interests of Singaporean travellers and showcases the finest in West Australian hospitality.”
The roadshow highlighted three new marine-based experiences for the aquaphiles. From on-land adventures to those where visitors can expand their knowledge of the rich biodiversity of the deep sea and get a taste of history, Western Australia tour operators showcased the new experiences visitors can enjoy.
Skybound with Scenic Helicopters in Albany
Embark on an aerial adventure across the picturesque landscapes of the Great Southern region with Scenic Helicopters. Taking flight from Albany this summer, Scenic Helicopters’ 20-minute flights take visitors on mesmerising journeys with stunning coast views, rolling countryside, and iconic landmarks such as Vancouver Peninsula and Misery Beach.
Interactive marine experience at the new Marine Discovery Centre at Busselton Jetty
Busselton Jetty in Western Australia’s Margaret River Region launched a new family-friendly Marine Discovery Centre in July. Established in the Railway House Ballaarat Room, the Discovery Centre hosts a 30-minute indoor, interactive experience that allows guests to interact with a virtual shark, drive a virtual submarine, and create their own fish habitat.
Experience a Pearl Farm at Roebuck Bay
Journey Beyond and Paspaley have jointly launched a new half-day pearling experience in Broome, the pearling capital of Western Australia’s North West. Departing from Gantheaume Point, the experience will explore the history of pearling in the Kimberley region and allow guests to view harvested pearls on board the boat at Paspaley’s on-water Pearl Farm in Roebuck Bay.
