SINGAPORE, 21 August 2024: Traveloka’s EPIC sale fueled close to a twofold increase in traffic in critical markets, solidifying its position as a one-stop shop for millions of travellers across Asia-Pacific.
The record-breaking success of its EPIC Sale 2024 was powered by collaboration with over 10,000 participating partners, including leading brands such as Malaysia Airlines, Accor, Archipelago International, and Hong Kong Disneyland, as well as tourism boards such as the Hong Kong Tourism Board, offering a wide range of options to cater to every type of traveller.
“With the success of EPIC Sale 2024, Traveloka is more committed than ever to expanding our offerings and meeting the evolving needs of travellers,” said Traveloka President Caesar Indra.
Customers unlocked even deeper discounts presented by Traveloka payment partners. Credit card usage saw the highest growth during the EPIC sale, with daily transactions growing fivefold and daily sales amounts increasing sixfold. These customers enjoyed up to 15% savings, with discounts reaching as much as USD 740 per transaction.
Beyond the impressive numbers, EPIC Sale 2024 unveiled key insights into Southeast Asians’ travel behaviours and preferences, providing a deeper understanding of what drives today’s travellers.
“We are thrilled with the remarkable growth during Traveloka’s EPIC Sale, achieving a 127% increase in transactions,” said Etihad Airways. General Manager ASEAN Su-Ann Lee.
Top destinations
Traveloka’s EPIC Sale 2024 has spotlighted Thailand, Japan, South Korea, and Hong Kong as top destinations, attracting visitors with their unique charms. Additionally, Singapore and Vietnam garnered attention for their distinctive urban sophistication and natural beauty mix.
Booking behaviour
EPIC Sale 2024 revealed two dominant booking behaviours: a surge in last-minute bookings and a strong preference for planning. 82% of travellers booked their trips 3-4 days in advance, indicating a growing demand for spontaneous, short-term travel. Traveloka’s diverse offerings effectively cater to spontaneous and organised travellers, ensuring broad regional appeal.
Top Attractions
The EPIC Sale 2024 showcased a significant shift toward family-friendly attractions, with bookings for theme parks and waterparks soaring by 70%. Popular attractions such as LEGOLAND Malaysia, Hong Kong Disneyland, and Resort World Sentosa saw bookings surge up to four times, highlighting the growing demand for family-oriented experiences.
