SINGAPORE, 28 October 2024: The Singapore Tourism Board (STB) and Expedia Group have signed a Memorandum of Understanding to boost tourist arrivals while promoting Singapore’s tourism experiences across key international markets.
In a private ceremony, STB’s Assistant Chief Executive, International Group, Juliana Kua, and Expedia Group’s Greg Schulze, Chief Commercial Officer, exchanged MoU documents to bolster STB’s forecast of 15 to 16.5 million tourist arrivals and SGD27.5 to SGD29 billion in tourist spending.
The multi-year partnership will see both organisations collaborating on three strategic initiatives:
Joint marketing campaign: Both parties will embark on an Expedia Group Media Solutions global marketing campaign.
Leveraging Expedia Group’s technology: STB will partner with Expedia Group to spearhead innovative approaches to engaging travellers and enriching their Singapore experience.
Supporting Singapore’s Travel Industry: Both parties will explore ways to enhance Singapore’s distribution and marketing through collaboration with tourism partners and initiatives to share knowledge and resources.
“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” said Expedia Group CCO Greg Schulze.
Singapore Tourism Board Assistant Chief Executive, International Group Juliana Kua responded: “Our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will drive visitor arrivals and spending”.
