TOKYO, 8 January 2025: Hotel Okura, a leading Japanese hotel operator, has concluded a management agreement with Thailand’s Asset World Corporation (AWC) for two new hotels — Okura Resort Chiang Mai and The Okura Prestige Sukhumvit Bangkok Hotel and Spa in Bangkok’s Thonglor district.
Both properties are slated to open in 2028, expanding Hotel Okura’s portfolio in Thailand to seven hotels with an additional 400 rooms.
Hotel Okura has a long-standing relationship with AWC, a major operator of Thai real estate projects, which has gradually strengthened since the 2012 opening of The Okura Prestige Bangkok. Their most recent joint venture was the Okura Cruise, a Chao Phraya River dinner cruise ship introduced on 20 December 2024.
Okura Resort Chiang Mai, located in Thailand’s second-largest city, will be the first Okura-branded hotel in Northern Thailand. The will be situated on Chang Klan Road, a major tourist hub known for its night markets and local cuisine. It will feature 200 rooms, ranging from 40 to 120 sqm. Their design will blend ryokan-style elements such as tatami mats and open-air baths with influences replicated from Chiang Mai’s ancient Lanna culture.
The Okura Prestige Sukhumvit Bangkok Hotel and Spa will offer Japanese-style wellness services and long-term stays in Thonglor, a trendy Bangkok district popular with Japanese expatriates and foreign residents. The property will provide long-term stays and a wellness programme combining traditional Japanese perspectives and modern wellness techniques. It will feature 200 rooms averaging 45 sqm in size.
The two hotels will operate as part of a larger framework agreement with AWC signed in May 2024 to expand Hotel Okura’s business in Thailand. By their planned opening in 2028, Okura Nikko Hotels expects to operate seven hotels and approximately 2,000 rooms in Thailand.
