PATA forecasts a win for Hong Kong Uni

BANGKOK, 16 January 15, 2025: The Pacific Asia Travel Association (PATA) has extended its partnership with The Hong Kong Polytechnic University (PolyU) for an additional three years (2024–2027) to continue publishing the Asia Pacific Visitor Forecasts reports.

“As the global travel and tourism industry develops, the Asia Pacific Visitor Forecasts reports will continue to serve as a critical resource for stakeholders to address challenges and identify emerging opportunities in the face of economic and geopolitical uncertainties,” said PATA CEO Noor Ahmad Hamid. “The decision to renew our agreement with PolyU, a leading educational institution renowned for its world-class interdisciplinary research, will ensure that PATA members receive the most updated insights on the region’s tourism demands.”

Third from the left, Noor Ahmad Hamid, CEO, PATA; and Panadda Suk-in, Executive – Research, PATA (far right), with professors from the Hong Kong Polytechnic University Centre for Digital Transformation of Tourism, School of Hotel and Tourism Management.

The agreement to collaborate on the project “Further Development of the Tourism Demand Forecasting for Asia Pacific Region (Phase 4),” reinforces the ongoing cooperation between PATA and PolyU to leverage advanced statistical forecasting techniques, scenario analyses, artificial intelligence (AI) algorithms and stakeholder insights to produce the Asia Pacific Visitor Forecasts reports, which covers inbound visitors, tourism receipts, and departures. 

The reports provide tourism professionals, businesses, and destinations with essential insights for policymaking, strategic planning, and operational management, enabling them to navigate evolving demand patterns and make informed decisions amidst both current and future global challenges.

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