KUCHING, Sarawak, 6 January 2025: The Sarawak Tourism Board (STB) extends festive season celebrations with the release of a limited-edition Chinese New Year ang pao featuring the Bornean Palm Pit Viper, a species endemic to Borneo and found in Sarawak’s Mulu and Gunung Gading National Parks.
Since 2 January 2025, visitors have been able to collect ‘ang pao’ packets at the Visitors Information Centres in Kuching, Miri, and Sibu. Marking its seventh year, STB’s annual ‘ang pao’ tradition celebrates Sarawak’s cultural and natural heritage. Inspired by the Year of the Wood Snake, this year’s design features elegant gold stamping and the Bornean Palm Pit Viper, a symbol of resilience, growth, and Sarawak’s biodiversity.
Chinese New Year celebrations will welcome the Year of the Snake on Wednesday, 29 January 2025, a “symbol of wisdom, intuition, and transformation that also represents elegance, resilience, and mystery,” according to the Asia Society. Chinese New Year travel peaks from 28 January to 4 February.
Sarawak Tourism Board unveils its 2025 Chinese New Year Angpao.
“This year’s ‘ang pao’ highlights Sarawak’s vital ecosystems, encouraging greater conservation awareness,” said STB Chief Executive Officer Sharzede Datu Hj Salleh Askor. “Through meaningful initiatives like this, we aim to inspire residents and visitors to discover and protect Sarawak’s natural heritage.”
The campaign emphasises Sarawak’s position as a premier eco-tourism destination. By blending cultural traditions with a commitment to environmental stewardship, STB strives to balance sustainable tourism growth with conservation.
For more information on Sarawak tourism visit: https://www.sarawaktourism.com/web/home/index/
