MUMBAI, 17 February 2025: In a strategic initiative to boost travel to Georgia from India, Thomas Cook (India) has signed an MOU with the Georgia National Tourism Administration (GNTA).
The collaboration focuses on building awareness and inspiring demand to drive increased visitations to Georgia.
Thomas Cook India’s internal data reveals strong travel demand from Indian consumers for fresh, new destinations and easy visa regimes.
This partnership aims to showcase Georgia along three key axes: attractiveness, accessibility and affordability. To inspire Indian travellers and catalyse demand, Thomas Cook India’s partnership with GNTA will focus on key objectives, such as:
- Creating strong awareness for Georgia in the Indian market.
- Building inspirational content for the destination.
- Promoting MICE to Georgia.
- Joint marketing collaboration to promote Georgia in the Indian market.
Thomas Cook (India) Limited, President & Country Head Holidays, MICE, Visa — Rajeev Kale said: “From the charming streets of Tbilisi, rich in history and culture, the majestic landscapes of the Caucasus mountains, the ancient cave cities of Uplistsikhe, and globally renowned wine culture with its neolithic grape wine cultivation dating back to almost 8000 years, Georgia offers a wealth of unforgettable experiences, and at great value for the discerning Indian traveller. We are delighted to collaborate with the Georgia National Tourism Administration to jointly promote Georgia as a go-to destination across our customer segments. To inspire demand, our strategic intent will focus on education and training, familiarisation trips and joint marketing collaborations to target India’s high-potential segments, including millennials/young working professionals, families, couples, solo travellers, B-Leisure and corporate MICE groups. We will focus on key markets across India’s metros, mini-metros, and tier two and three cities.”
Georgian National Tourism Administration Head, Maia Omiadze said: “We are thrilled to partner with Thomas Cook India and to sign an MOU. Thomas Cook India is one of India’s most influential travel companies. This collaboration is designed to boost Georgia’s visibility in India, drive targeted marketing campaigns, and attract more Indian tourists to our country.
India’s growing importance in the global tourism landscape is evident, with 124,335 visits to Georgia in 2024 — an impressive 46.8% increase from the previous year. We were in Mumbai at OTM 2025, where we were joined by a strong delegation of 45 companies, reflecting unprecedented private sector engagement and creating valuable opportunities for partnerships with Indian counterparts.”
