SINGAPORE, 17 February 2025: Western Australia records an impressive 19% growth in Singaporean visits for the year ending June 2024, making Singapore the largest APAC travel market for the Australian state.
WA’s financial year ends 30, with the latest data for 2023/2024 recording 99,000 Singaporean visitors.
In the year ending June 2024, Western Australia attracted 29% of all Singaporean travellers to Australia, with family groups accounting for 35% of total visits — marking a 106% increase year-on-year.
Western Australia also captured 48% of the market share for Singaporean family travellers, up from 31% in the year ending June 2023, highlighting its growing appeal for multi-generational travel.
Market Insights 2024
Family travel boom: 35,000 Singaporean family visitors in the year ending June 2024, a 106% increase over the year ending June 2023.
Solo travel growth: 35% of Western Australia visitors from Singapore travelled solo in year-ending June 2024, an increase of 4% points year-on-year.
Increased market share: Western Australia’s share of Singaporean visitors to Australia rose from 27% (YE June 2023) to 29% (YE June 2024).
Significant spending: Singaporeans spent AUD233 million in Western Australia in the year ending June 2024, accounting for 21% of their total expenditure in Australia.
“Western Australia offers a unique combination of world-class natural beauty, immersive cultural experiences, and opportunities for rejuvenation, which resonate deeply with travellers from Singapore,” said Tourism Western Australia (Singapore & Malaysia) Head Ava Ang
“From family adventures to solo escapes, we look forward to welcoming even more visitors next year as we unveil new experiences tailored to their preferences.”
What to expect from WA in 2025
Three key travel trends are shaping the Singaporean outbound market to WA.
Wellness and mental health remain significant motivators, with travellers seeking rejuvenating experiences such as retreats in Western Australia’s tranquil natural landscapes.
Multi-generational travel is also on the rise, as families increasingly choose Western Australia for its diverse offerings. From up-close encounters with wild marine animals to fruit-picking experiences, activities in Western Australia cater to family members of all ages, providing opportunities for quality time and creating new memories as they journey through Western Australia.
Off-the-beaten-path adventures are gaining traction among travellers seeking serene, crowd-free destinations that blend relaxation with exploring Western Australia’s untouched wilderness.
Western Australia’s top attractions continue to captivate visitors, offering unforgettable experiences for travellers. Of these, Broome is rapidly emerging as a favourite destination for Singaporeans seeking a unique escape from the familiar, offering adventures and experiences unlike any other.
Following the success of its inaugural launch in June 2024, Jetstar Asia will begin the second season of direct flights (4.5 hours flight time) from 1 April to 25 October 2025 to meet the high demand for travel between Singapore and Broome, Western Australia, during this period.
Singaporeans can join activities such as Broome Whale Watching to witness the Southern Hemisphere’s largest whale migration, multi-award-winning Willie Creek pearl farm tours to discover the lustrous beauty of Broome pearls or explore aboriginal culture with Mabu Buru Tour to learn traditional foraging techniques from an Aboriginal guide.
