BERLIN, 6 March 2025: Trip.com Group unpacked emerging technologies shaping the future of travel, such as AI-driven personalisation and next-generation, at the ITB Berlin’s Future Forward presentation held on Wednesday with event partner the World Travel & Tourism Council.
Trip.com Group Managing Director and Vice President of International Markets Boon Sian Chai and WTTC President & CEO Julia Simpson jointly led presentations on emerging and breakthrough technologies based on Trip.com Group’s Technology Game Changers report.
Themed Technology Game Changers: Future Trends in Travel & Tourism the event examined innovations across key areas as well as the impacts for business leaders and stakeholders navigating the complexities of a rapidly transforming digital environment.
Trip.com COO Schubert Lou led a discussion on leveraging AI-driven personalisation to enhance the customer experience and drive loyalty.
Lou explored the key innovations reshaping industry dynamics while offering insights and strategies to stay ahead in the competitive landscape.
The Trip.com and WTTC panel explored how technology drives personalised travel experiences, reviewing the challenges of balancing mass production with individualisation. Lou noted that AI shapes personalised travel planning for individual travellers and complex package and group travel structures.
ITB Berlin 2025 convenes this week, giving companies like Trip.com Group an opportunity to reinforce commitments to the European market and strengthen partnerships.
Trip.com Group is poised to enhance its role in the region’s travel ecosystem following its recent office locations in Paris and Istanbul, with other offices in London, Edinburgh, Frankfurt, Rome and Barcelona. The Group’s European footprint continues to expand, with strong regional growth indicators.
Trip.com Group reported its latest figures, highlighting air ticket and hotel bookings on its international OTA platform increased by over 70% year-over-year. German travel bookings specifically grew by almost 60% year-over-year.
“The European market is significantly shifting towards more personalised travel experiences. To cater to this, Trip.com Group will continue to innovate our technology capabilities so that we can anticipate customer needs and create tailored journeys that enhance the travel experience, ” Trip.com noted in a press statement released during ITB Berlin.
