SINGAPORE, 21 April 2025: EL AL Israel Airlines has appointed APG as its General Sales Agent (GSA) in Japan, responsible for promoting and selling EL AL’s flights and services throughout Japan.
The strategic partnership aims to enhance EL AL’s presence in the region, offering Japanese travellers increased access to EL AL’s extensive network and services.

“We are delighted to be chosen by EL AL Israel Airlines as their GSA in Japan,” said APG Inc President & CEO Sandrine de Saint Sauveur.
“This partnership is a testament to our expertise and dedication in the aviation industry. We look forward to leveraging our local market knowledge and global reach to support EL AL’s growth in Japan.”
“We warmly welcome the partnership between EL AL and APG in Japan” said: EL AL Global GSA Director, Liat Yahav. “EL AL operates three weekly direct flights throughout the year. The frequencies have increased due to high demand. We look forward to successful cooperation and growth in the local market.
About El Al
EL AL was founded in 1948 as Israel’s national carrier and operated its first scheduled flight in 1949. Today, EL AL, along with San D’or, a subsidiary of EL AL Israel Airlines, serves more than 50 international destinations in more than 30 countries.
EL AL currently flies an all-Boeing fleet of 47 aircraft and has entered into agreements to lease and purchase up to 12 more Boeing 787 aircraft and up to 31 Boeing 737 MAX aircraft.
About APG
With over 30 years of experience in airline distribution and over 100 offices globally, APG partners with over 200 airline clients.