KUALA LUMPUR, 21 April 2025: The Malaysian Association of Tour & Travel Agents (MATTA) hosted its inaugural business-to-business (B2B) travel and tourism exchange matching event, MATTA Connect 2025, a day before the MATTA Fair from 18 to 20 April 2025.
Hosted at the Malaysia International Trade and Exhibition Centre (MITEC), MATTA Connect delivered a business platform to connect Malaysian travel agents with international tourism suppliers and industry players. It provided an exclusive space to start discussions and build business opportunities across the travel and tourism industry.
MATTA Connect welcomed 186 sellers representing 93 organisations from 27 countries. Each showcased its destinations, products, and services to meet the growing demand of Malaysian travellers and business partners.
Together with these sellers, 145 registered member buyers from across the ASEAN region joined the event, all eager to explore new offerings and build strategic business partnerships.
MATTA Connect also featured insightful ‘Pitch Stage’ presentations from the sponsors, key global tourism authorities and organisations, including:
Visit Indochina from Vietnam;
Macao Global Tourism;
Saudi Tourism Authority;
Atout France.
Sponsor presentations provided attendees with first-hand insights into emerging markets, destination highlights, and strategic updates, further adding to the knowledge-sharing and commercial appeal of the event. The business matchmaking sessions, which facilitated hundreds of productive discussions, further reinforced the importance of in-person meetings and building trust and long-term business relationships.
“Our goal is to provide value to our members and the travel community at large, and this is reflected in the success of MATTA Connect,” said MATTA president Nigel Wong. “These initiatives are essential for elevating the travel and tourism industry and promoting long-term collaboration between parties.”
The MATTA Connect complemented MATTA’s broader member-focused initiatives, which aim to support travel agents in a rapidly changing industry through innovation, sustainability, and knowledge-sharing.
As MATTA celebrates its 50th Anniversary this year, initiatives like MATTA Connect showcase the association’s enduring role in supporting and connecting all the parties in the travel and tourism industry.
