MUMBAI, 22 April 2025: SOTC Travel has announced its partnership with Shoppers Stop, India’s premier fashion, beauty, and gifting omnichannel destination, as the Travel partner for their summer campaign ‘Travel Edit’.
The partnership aims to bring the best of travel and lifestyle by inspiring customers and accelerating brand visibility by tapping into heightened travel intent during the summer holiday season.
The partnership enables the brand to appeal to the consumer’s appetite for holidays and lifestyle upgrades, which is at an all-time high. Both brands aim to synergise their offerings to deliver an unmatched customer experience.
Leveraging Shoppers Stop’s pan-India retail network across metros and tier 1 cities, the campaign partnership will offer various benefits.
● SOTC Travel customers booking holidays worth INR100,000 or more will receive Shopper’s Stop Platinum Membership and benefits worth INR10,000+, including complimentary makeup services, skin consultations, hair styling and sessions with a personal styling service and exclusive offers on select brands.
● Shoppers Stop customers spending above INR10,000 will receive SOTC Travel vouchers offering substantial discounts across all holiday packages: INR5,000 off on Long-Haul Holidays, INR3,000 off on Short-Haul Holidays, and INR2,500 off on India & Indian subcontinent holidays (per family). Vouchers can be redeemed at SOTC outlets or by calling their toll-free number.
● Top three spenders at Shoppers Stop will win a free holiday from SOTC to Switzerland and Phuket for their family (2 adults + 1 child)
The campaign will run until 11 May 2025, across 110 Shoppers Stop stores in 68 cities across India and digital platforms. It will offer curated fashion capsules and travel offerings to help Indian consumers pack and plan their perfect summer vacation. Customers will benefit from a SOTC Travel dedicated kiosk at all Shoppers Stop outlets, where holiday experts will co-curate their holidays.
The campaign launched with an exclusive fashion show unveiling the collection at the Shoppers Stop marquee store in R-City Mall, Mumbai.
SOTC Travel Limited President & Country Head – Holidays and Corporate Tours SD Nandakumar said, “With a legacy of over 75 years in pioneering holidays, we believe that nobody understands Indian travellers better than SOTC Travel.
We’re witnessing a growing trend — today’s Indian traveller are the protagonist in their travel story and are keen to showcase their travel experiences over social media platforms. Travellers are curating fresh wardrobe styles inspired by the destination, whether it’s a concert, a beach getaway, poolside party or even airport transit looks.
With summer being the peak holiday season, we seized this strategic opportunity to connect with this new-age, style-conscious traveller. Hence, our partnership with Shoppers Stop strategically tapped into their consumer reach and expansive pan-India retail network across metros and tier 1 cities. By integrating destination-inspired style with personalised holiday experiences, we’re not just enhancing the travel journey — we’re unlocking a high-potential segment of fashion-forward travellers.”
