SANDAKAN, Sabah, 21 April 2025: Trade experts, industry leaders, and tourism entrepreneurs explored business expansion opportunities in Singapore at the Market Readiness: Singapore Market seminar, held on 15 April 2025 at Sabah Hotel, Sandakan.
Organised by the Sabah Trade and Tourism Office Singapore (STTOS) and Singapore Cooperation Enterprise (SCE), the seminar was made possible with the support of MATRADE Sabah, Sandakan Tourist Association, and the Sabah Young Business & Industry Leaders Network (SYBIL), whose contributions helped ensure its success.
The seminar delivered targeted insights into market access, F&B export potential, and trade regulations relevant to Sabahan businesses aiming to tap into the Singaporean market.
Speakers included Wee Chin Chuan (Consultant, Singapore Cooperation Enterprise), Adli Haikal (Director of MATRADE Sabah), David Tan (Emeritus President of the Singapore Food Manufacturer’s Association) and Kane McGuinn (CEO and Founder of Atlas Aquaculture), who shared practical strategies on export procedures, seafood industry opportunities, and business expansion in Singapore.
Participants — comprising exporters, SMEs, and entrepreneurs — actively engaged in valuable opportunities for attendees to consult directly with experts and seek tailored advice relevant to their export goals. The event also highlighted available support schemes and potential areas for business collaboration.
A key highlight was the attendance of YB Puan Vivian Wong Shir Yee, Member of Parliament for Sandakan, who joined the networking lunch with stakeholders and speakers. Her presence underscored the role of the government in supporting local businesses. YB Vivian Wong encouraged stronger economic ties between Sabah and Singapore and highlighted the need for more collaboration between the private sector and government.
This initiative was further supported by the Ministry of Industrial Development & Entrepreneurship (MIDE), reinforcing the state government’s commitment to creating more opportunities for local entrepreneurs to collaborate, grow, and pursue business matching with Singaporean companies.
STTOS Managing Director Wendy Clare Stephen commented: “We are proud to provide the platform and support to help Sabah’s entrepreneurs thrive beyond our borders”.
For more information, visit www.sabahtradetourism.com.sg or contact [email protected].
About Sabah Trade and Tourism Office Singapore (STTOS)
Established in 2022, the Sabah Trade and Tourism Office Singapore operates under the directive of the Ministry of Industrial Development and Entrepreneurship (MIDE). The primary mission is to promote Sabah, showcasing its vast potential for trade, investment, and tourism.
