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SITA fast-tracks digital transformation

SINGAPORE, 10 July 2024: SITA, a global leader in technology solutions for the air transport industry, has announced record results for 2023, with revenues reaching almost USD1.5 billion. 

This represents a rise of 7% compared to the previous year, and all signs so far in 2024 indicate similar positive performance this year. 

SITA CEO David Lavorel.

Unveiling the results at the recent SITA Annual General Assembly, SITA CEO David Lavorel also cited growth in margin and EBITDA, which exceeded plans by 4%.

SITA also saw record contracts and partnerships to transform travel at airports and borders through digital identities, biometric and mobile-enabled self-service, and digital borders. Examples include biometric touchpoints for airline passengers at Frankfurt Airport, a digital travel and sustainability collaboration with the Arab Air Carriers Organisation, and continued world-leading Aruba trials using ICAO’s Digital Travel Credential (DTC) standard.

In addition, SITA’s agreement with the Airports Authority of India (AAI) will see the latest passenger processing solutions and cloud-enablement for 44 airports in India, preparing the country for a future of increasing growth in passenger traffic.

With the return of travel comes the need to make operations efficient. The launch of new services for the SITA Connect Go SD-WAN solution allows the industry to achieve this goal, as a platform for digitalisation. Qatar Airways and Biman Bangladesh Airlines became early customers, using the solution to help fuel growth.

In another major trend, collaborative IT for aircraft is helping to make flights more efficient and sustainable, using AI and data-driven operational tools. In 2023, airlines eagerly took on SITA OptiFlight® to reduce fuel consumption and CO2 emissions by better planning fight paths. They include Azul, Singapore Airlines, AIX Connect, Vistara, and many more. AI and flight optimisation services are critical to help aviation’s journey to a carbon net-zero future.

Continuing the focus on travel industry operational efficiencies and sustainability, 2024 has seen the launch of SITA Total Airport Optimiser. Using an AI-powered platform helps airports manage every aspect of their operations. Through a partnership with Univers, the solution also brings sustainability into the heart of operational decision-making. It means airports can monitor and report energy usage, emissions from aircraft and other vehicles, and their carbon footprint.

The momentum in 2024 continued with SITA’s acquisition of Materna IPS, the leader in passenger handling for airports and airlines and the Self-Bag-Drop market leader. The move will reshape aviation, creating the world’s most powerful passenger portfolio for airports and digital travel.

SITA has acquired ASISTIM, renowned for its managed airline flight operations services. This paves the way for airlines of all sizes to outsource part of their flight operations through a fully-fledged airline flight Operations Control Center (OCC) managed service.

About SITA
SITA is the air transport industry’s IT provider, delivering solutions for airlines, airports, aircraft and governments. Our technology powers more seamless, safe and sustainable air travel.

With around 2,500 customers, SITA’s solutions drive operational efficiencies at more than 1,000 airports while delivering the promise of connected aircraft to customers of over 18,000 aircraft globally. SITA also provides technology solutions that help more than 70 governments strike the balance of secure borders and seamless travel.

Go on spoil yourselves — buyout a resort

CHIANG RAI, 10 July 2024: I am checking out a ‘private resort’, and it’s not easy to find despite being a vast 75 rai estate of lush greenery just a couple of kilometres up the road from Chiang Rai’s Singha Park.

There are only two recognised private resorts that I know of in Thailand. The other is located on Koh Yao Noi, off the east coast of Phuket Island. Meanwhile, Chiang Rai’s elusive Pa Sak Tong is not where Google Maps says it should be, but that might not be accidental.

Photo credit: Pa Sak Tong. Baan Sak Tong Villa.

Private resorts, by their very nature, are challenging to find. They snub LED signage or easy-to-follow road signs and even frown on Google Maps. Google obliges by sending you on a wild goose chase until you almost bump into a bamboo pole barrier and the tiniest of arrows that say welcome —  you have arrived.

I was mulling over the conundrum private resorts face. They like to be anonymous for their client’s sake, while a bit of publicity in moderation doesn’t do any harm. I have arrived at a resort named after its opulent Golden Teak villas, where the teams of butlers and chefs curate remarkable hospitality and dining experiences. I am here for lunch with the private resort’s managing director, John Dunbar, who is introducing two new villas to the resort’s portfolio and the now well-established Locus Native Food Lab, an elaborate chef’s table restaurant open to the public.

Chef’s table at the Locus Native Food Lab, Pa Sak Tong.

Last week, Marriott International released a luxury travel study claiming that “three distinct and new groups of luxury travellers have emerged.” They are the ‘Venture Travelist’ who seeks business opportunities when travelling, the ‘Experience Connoisseur’ Millennials who travel for enrichment, and the ‘Timeless Adventurer’, 65-plus who build their own itineraries and explore places before they become famous.

I could add a fourth, the ‘reclusive traveller’, where being anonymous and far away from the media spotlight is worth buying out a resort lock, stock and barrel for your entire stay to be with family and close friends without intrusions.

Pa Sak Tong has all the proper credentials to appeal to travellers seeking the ultimate in privacy; its vast hill country estate cradles its famous guests in an off-the-grid bubble.

“Our product is total privacy with the highest standard of personalised service in Asia, explains Dunbar. “It’s a buyout, but guests have three choices — Khum Sak Tong with 18 guests in six villas, Baan Sak Tong with up to 12 guests in three villas or a total estate buyout of 24 guests in seven villas.

“The major difference between us and other large villas is we price based on the number of guests, which is very positive for smaller parties of four or six guests. Other villa operators charge one price regardless of whether you have two or 24 guests. We feel we offer fair value. So, while calling it a buyout stay, it’s a fair and price-conscious buyout.”

The buyout options for the villas come with a team of butlers and chefs who serve residents exclusively. However, the buyout option can also extend to the resort’s independent signature restaurant, usually open to non-residents. Locus Native Food Lab stands in its own gardens, separated from the villas. In the evenings, it is open to the public for a single seating and is limited to a maximum of 12 diners. Chef Kongwut Chaiwongkajorn presents around 12 to 18 Northern Thai dishes, emphasising that  “every dish has a story,”  that he tells with enthusiasm as he prepares an amazing array of dishes.

Dunbar recognises there are challenges running Thailand’s only private estate resort in Chiang Rai. “We need international flights to Chiang Rai,” he explains. “Vietjet is planning to restart domestic flights between Phuket and Chiang Rai this October, but we need direct flights from gateway cities in Southeast Asia.”

AirAsia will start direct flights between Kuala Lumpur and Chiang Rai in November. Thai Airways International intends to upgrade its A320 fleet to offer business class and economy on its domestic flight network from its Bangkok hub. That will allow travellers to fly business class to Bangkok and continue the journey in the same class all the way to Chiang Rai.

However, more should be done to put Chiang Rai on the luxury travel map by recognising quality restaurants with a few renowned stars. Dubar points to Michelin, saying it is “unfortunate that it has left out Chiang Rai” when it focused on Chiang Mai. 

“Chiang Rai has many excellent dining facilities that should be recognised by Michelin, Locus Native Food Lab being one of them. Hopefully, Michelin will soon include our fine city in their guide,” he concluded.

For more information visit: https://pasaktong.com/en/homepage/.

Travel Meet Asia wins applause from attendees

SINGAPORE, 10 July 2024: Travel Meet Asia 2024 concluded a successful and comprehensive two-day travel trade show and convention, connecting Southeast Asia’s expanding travel market to global opportunities. 

Touting a remarkable 80% year-on-year growth the show attracted over 1,300 attendees, over 140 exhibitors, and over 180 quality top buyers who scheduled over 7,507 business appointments for two days. 

 Photo credit: Travel Meet Asia, Indonesia 2024.

This year’s exhibition saw numerous business appointments and participation from key exhibiting companies like Singapore Tourism Board, Czech Tourism Authority, Korea Tourism Organisation, Business Events Sarawak, Royal Caribbean International, AYANA Hospitality, Frasers Hospitality, Meliá Hotels International, ONYX Hospitality Group, Pullman Hotels and Resorts, NagaWorld Limited, Rembrandt Hotel & Suites Bangkok, Bintan Resorts, Jambuluwuk Hotels & Resorts, Golden Lotus Hotel Group, Munduk Moding Plantation Nature Resort, Nandini Jungle by Hanging Gardens, Global Destination Management Corporation, ONLYONE Africa, Vio Travel, Smailing Tour DMC, VM Travel, come2indonesia.com, GMTC, DidaTravel Technology, SiteMinder, and SUNRATE.

The conference featured 560 minutes of high-powered content across 22 sessions. The conference was led by 38 industry leaders including Enric Casals Brufau, Regional AVP, Agoda; Johanes Chang, Founder & CEO, BiztripsEvents; Tony Sham, Country Manager Indonesia, Cathay Pacific; Fazal Bahardeen, CEO, Crescentrating & HalalTrip; Yusno Yunos, CEO & Founder, Evenesis; Staphine Suwardjo, Head of Operation, FCM Indonesia; Askar DG KAMIS, CEO, IDHotelier; Arief Gunawan, Chairman, Indonesia Luxury Travel & Hospitality Association; Brett Henry, President Director, MG Group; Andy Khen, Owners Representative and Corporate Director of Revenue & Distribution, PMG Hotels & Resorts; Stefan Renziehausen, Executive Director – Operations, SABA Hospitality; Alpha Poh, CEO & Co-Founder, The Moment Collective; George Hendrata, CEO, tiket.com, and Adam Piperdy, Founder and Chief Experience Officer, Unearthed Productions.

Travel Meet Asia 2025

Looking ahead, Meet Asia 2025 will return to Jakarta, Indonesia, on 11 to 12 June 2025. The event will continue to foster regional and global business ties through strategic partnerships and high-level networking opportunities.

Five heavyweight travel associations have already pledged their support for Travel Meet Asia 2025, recommending top travel agents from regional markets to Travel Meet Asia, Jakarta. The Association of the Indonesian Tours and Travel Agencies (ASITA) and the Indonesian Travel Agents Association (ASTINDO) will bring key decision-makers and top outbound travel trade buyers from across Indonesia, leveraging their extensive networks and industry expertise to connect stakeholders and promote cross-border business opportunities and deals. Additionally, the Malaysian Association of Tour and Travel Agents (MATTA), the National Association of Travel Agents Singapore (NATAS), and the Thai Travel Agents Association (TTAA) will bring Southeast Asian outbound travel trade buyers from Malaysia, Singapore, and Thailand. These collaborations foster global business ties through networking and knowledge sharing, further cementing Southeast Asia and Indonesia’s travel potential.

Early bird rates for booth registration for Travel Meet Asia 2025 are now open. For more information, visit travelmeetasia.com/exhibitor or download the prospectus here.

Summer travel: Visitors face higher taxes

SINGAPORE, 10 July 2024: Holidaymakers have been warned their trips to Europe this summer could cost more this year, as countries across Europe look set to increase tourist taxes in the hope it will reduce footfall at popular destinations.

Travel insurance experts at Quotezone have researched the cost of tourist fees for countries across Europe, and they confirm that many countries have raised their fees for tourists this year. Visitors to Paris pay up to EUR14.95 a night, and room fees in Berlin are charged 5%.

(Image credit – Shutterstock)

Amsterdam has recently raised its tourist tax to 12.5%—the highest in Europe. Portugal’s Algarve has also introduced a tax, while National Geographic Online reported earlier this week that both the Canary Islands and Tenerife are considering increasing their tourist taxes in 2025.

“In essence, tourist taxes might not deter heavy footfall, but they do seem to be highlighting a need for visitors to at least tread more carefully when travelling,” National Geographic suggested.

Venice has introduced a trial for visitors to pay a EUR5 entry fee during daytime hours, with additional costs for overnight stays.

Manchester, UK, has introduced a tourist tax of UKP1 per night for visitors, successfully funding street maintenance. 

Tourists are encouraged to incorporate additional costs into their holiday budget ahead of their spring and summer trips to avoid being out of pocket.

Barcelona increased its tourism tax to EUR3.25 earlier this year and will increase it again to EUR4 per night effective in October.

Travel insurance expert Tiffany Mealiff at Quotezone.co.uk explains: “The new and increasing tourist fees across Europe allow cities to fund measures to attract holidaymakers, support the local infrastructure and businesses, and prevent the damages from overtourism.

“If you’re taking a trip to any European city this year, you must be aware of the potential additional costs to your holiday. Tourism taxes range from less than EUR1 to almost EUR15 and can be per person per night.

“Many fees are based on the hotel rating or the type of accommodation, and charges vary from city to city depending on whether individuals are charged each night or for the whole trip.

“A recent Quotezone survey showed 45% said they don’t plan for hidden or additional expenses on holiday, so it’s always important to check before you travel to avoid any expensive surprises.”

Tourist tax charges across top tourist spots

  1. Venice 

Tourists visiting Venice for the day must pay a EUR5 entry fee to enter the city between 0830 and 1600. The scheme is going through a trial period, but it is expected to come fully into force in 2025. Anyone staying overnight in Venice on holiday is charged a fee between EUR1 and EUR5 within the accommodation price. 

  1. Manchester  

The UK city introduced a UKP1 per room, per night tourist tax across 73 hotels to fund measures to attract more tourists. Within a year, the scheme raised over UKP2 million to pay for street cleaning and marketing campaigns. 

  1. Barcelona

A recent increase to the existing tourist fee sees visitors now paying EUR3.25 for those staying in official accommodation. This has risen from EUR2.75.

  1. Lisbon

The Portuguese capital charges EUR2 for every night tourists stay, but this applies to a maximum of seven nights per person. 

  1. Athens

Tourist tax in Athens varies depending on the hotel category and the time of year. The Greek government introduced the Climate Crisis Resilience Fee to charge tourists anywhere from EUR0.50 – EUR10 per room per night. 

  1. Dubrovnik 

From April to September, visitors to Dubrovnik must pay EUR2.65 per person per night. The Croatian government reduced this fee to EUR1.86 for the rest of the year.

  1. Paris

The French government charges visitors a tourist tax depending on the accommodation type. The most expensive charge is EUR14.95 for a stay in palaces and EUR0.65 for one or two-star campsites. Those staying in a typical four-star hotel are charged EUR8.13. 

  1. Prague 

The tourist tax on visitors to Prague has increased from CZK21 to 50 each day (EUR0.82 to EUR1.97 based on current rates). The tax has been used to compensate for costs associated with tourism and increase the city’s overall income. 

  1. Budapest 

Tourists in Budapest are charged an additional 4% each night, calculated based on the room’s price. Hungary only enforces a tourist fee in the capital city. 

  1. Berlin

Berlin increased their city tax recently – tourists must now pay 5% of the room price, excluding VAT and service fees.

For other helpful European travel information, see Quotezone’s Pickpocketing Index and Scam Hotspots. If you’re travelling from Northern Ireland, CompareNI.com can help.

IATA tackles inflight trash crisis

SINGAPORE, 9 July 2024: In-flight meals left untouched account for an alarming 18% of all cabin waste, begging the question as to why passengers fail to cancel unwanted meal service ahead of flight departures.

In its latest report, the International Air Transport Association (IATA) says it will join the Aviation Sustainability Forum (ASF) and intends to find out by launching a standardised Cabin Waste Composition Audit (CWCA). The ASF Cabin Waste Composition Auditing Platform will start in September 2024.

Photo credit: IATA. 18% of cabin waste is caused by untouched inflight meals.

CWCA audits have already been trialled in two waves, covering 25 flights (short, medium, and long-haul) at Singapore’s Changi Airport in November 2023 and again in April 2024. 

ASF conducted the audits based on a methodology developed by IATA. Preliminary results indicate that the sector generates over 3.6 million metric tonnes of cabin and catering waste annually, with 65% being food and beverage waste. Untouched meals account for 18% of all the cabin waste.

Audit data will guide the airline industry and policymakers in reducing waste production and improving circularity by identifying opportunities for reuse and recycling. 

Previous IATA research identified the need for a standardised methodology for conducting cabin waste audits. As a result, harmonised data is not available to underpin decision-making by policymakers, airlines, and caterers regarding waste-related issues. A standardised audit will help solve these issues and enable the sector to demonstrate progress towards waste reduction and improved circularity.

“Managing and reducing waste is important to aviation’s overall sustainability. Obtaining standardised and comparable data regarding the composition and quantity of waste from flights will help the industry reduce the waste it generates,” said IATA’s Senior Vice President of Sustainability and Chief Economist Marie Owens Thomsen.

“Better data will also help policymakers harmonise regulations, which in turn can help optimise the industry’s capability to sort, recycle, and safely reuse waste that cannot be avoided.”

Three new labels for wealthy travellers

SINGAPORE, 9 July 2024: Affluent travellers account for approximately 36% of the world’s travel spending, and their influence is likely to grow, according to a recent study from Marriott International.

The study ‘New Luxe Landscapes Emerging Luxury Travel Trends in the Asia Pacific’ by Marriott International’s Luxury Group* explores how luxury evolves across the region and delves into the affluent traveller’s travel patterns, preferences and influences. 

Photo credit: Marriott International

The study identified high-net-worth travellers in the key markets of Japan, South Korea, India, Australia, Singapore, and Indonesia to gain a broader overview of consumer behaviour.

Three new luxury travel personas

Three distinct new groups of luxury travellers have emerged. They are the ‘Venture Travelist’ who seeks business opportunities when travelling, the ‘Experience Connoisseur’ Millennials who travel for enrichment, and the ‘Timeless Adventurer’, 65-plus who build their own itineraries and explore places before they become famous.

Venture Travelist

The next-generation Bleisure tourist, the Venture Travelist, prioritises holiday destinations that will generate business opportunities. While they enjoy their vacation with their family and loved ones, they are always looking for a deal. Entrepreneurs at heart, they explore a location, shopping for local products and antiques, and looking to forge business connections with members of the local community.

Experience Connoisseur

Predominantly millennials, Experience Connoisseurs plan their leisure travel as an opportunity for personal enrichment. They travel extensively and see the experience as an investment in their mental and physical well-being. They want to explore a destination deeply, value personalisation, and actively seek exclusive experiences.

Timeless Adventurer

Debunking every stereotype of the over-65 ‘silver set travellers’, Timeless Adventurers are keen explorers who want to immerse themselves in a destination. They’re less interested in tourist attractions and more drawn to what gives the destination a sense of place, what makes it unique and memorable.

Study standouts

68% spend more on leisure travel, and 74% of respondents plan an intra-regional holiday within Asia-Pacific (APAC).

Australia is the top destination ahead of Japan, with 46% planning to visit.

In India’s outbound travel market, high-net-worth travellers (HNW) are driving luxury travel, with 89% planning to spend more in the next 12 months.

High-end gastronomy is the primary driver for luxury travel, with 88% planning holidays around food.

Extended experiences 

The research among HNW travellers in Australia, Singapore, South Korea, Japan, Indonesia, and India reveals they travel frequently and take longer holidays, especially across the Asia Pacific region. 

An average of six leisure trips are planned within the next 12 months, while 33% of respondents plan at least seven holidays this year. On average, a short stay comprises three nights, while an extended stay is two and a half weeks. For many, the kinship and connection within a group enhance the richness of the travel experience, with over 70% choosing to travel with family or friends.

*The Findings are from a research report commissioned by Marriott International Luxury Group and conducted from 18 April  2024 to 31 May 2024. The study targeted the wealthiest 10% of residents in Australia, Singapore, India, Indonesia, South Korea, and Japan, with 200 respondents from each market.

Amadeus boosts Concur Travel content

SINGAPORE, 9 July 2024: Amadeus continues strengthening its global position in NDC distribution, providing NDC content to Concur Travel. 

The partnership, which is already live, sees SAP Concur integrate NDC content from the Amadeus Travel Platform. This allows the Concur Travel online booking tool to deploy NDC-sourced content from Amadeus’ full array of 27 activated carriers globally to corporate customers. 

Corporations and travel management companies (TMCs) using the Concur Travel online booking tool can shop, book, fulfil, and service NDC content from a growing number of carriers. This provides more choices and opportunities to personalise a trip and creates better experiences for travel managers and employees.

Amadeus, Executive Vice President, Travel Distribution Elena Avila, said: “NDC continues to gain traction in the corporate travel space, offering access to the tailored, end-to-end experiences travellers have come to expect. We are delighted to further accelerate this adoption process through our partnership with SAP Concur. We look forward to our continued collaboration as we work to create leading-edge technology solutions for travel distribution.”

Visa Thailand Grand Sale kicks off

BANGKOK, 9 July 2024: Visa and the Tourism Authority of Thailand (TAT) announced Monday the launch of the Visa Thailand Grand Sale 2024. 

The campaign aims to drive international tourism to Thailand and increase tourist spending at major shopping destinations, including King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn.

From left to right:
–          Wisit Suthatheerarat, Director, Ratchaprasong Square Trade Association (RSTA)
–          Voralak Tulaphorn, Chief Marketing Officer, The Mall Group
–          Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand
–          Punnamas Vichitkulwongsa, Visa Country Manager for Thailand 
–          Tanavan Arkaleephan, Senior Director, Tourist Relations, Siam Piwat Group
–          Siriluck Jeenkhee, Vice President – Sales Channel & Shop Inventory, King Power Corporation.

According to the Ministry of Tourism & Sports, the top five countries by inbound travellers are Mainland China, Malaysia, Russia, India, and South Korea. In addition, in the first five months of 2024, Thailand welcomed over 14 million tourists, marking a 37.64% increase compared to the same period last year.

Visa Thailand Country Manager Punnamas Vichitkulwongsa said: “With over two decades of collaboration with the Tourism Authority of Thailand (TAT) together with partnership from leading shopping institutions in Thailand, we are thrilled to offer better-than-ever deals and discounts for international cardholders worldwide when using their Visa card. It is our privilege to continue playing a crucial role in attracting more international tourists, accelerating the recovery of the tourism sector, and creating new opportunities for cross-border commerce and retail businesses in Thailand.”

Tourism Authority of Thailand Governor Thapanee Kiatphaibool said: “We are delighted to launch the Visa Thailand Grand Sale 2024 in collaboration with Visa. This initiative aligns with our roadmap to generate more tourism revenue this year. We hope this collaboration will significantly boost the influx of international tourists and enhance their spending experience in Thailand. This year, we have seen a strong trend in tourism and visitor numbers. With an ambitious target to add THB3.5 trillion in revenue, we believe this campaign will further solidify Thailand’s position as a premier shopping destination in Asia.”

The Visa Thailand Grand Sale 2024 campaign offers international Visa cardholders a variety of discount coupons and special deals at participating leading department stores across Thailand, including King Power Duty-Free, Siam Paragon, Emporium, EmQuartier, Emsphere, Icon Siam, and Gaysorn. The campaign lasts until 31 August 2024.

Exclusive offers for Visa cardholders

THB500 THB discounts with a minimum spend of THB7,000 THB at King Power.

Receive a THB500 cash voucher with a minimum spend of THB7,000  per sales slip or receive THB1,000 cash voucher with an accumulated spend of THB25,000 at Siam Paragon, Emporium, EmQuartier, and Emsphere.

Receive a complimentary Visa tote bag with a minimum spend of THB20,000 at Emporium, EmQuartier, and Emsphere.

Receive a THB1,000 Siam gift card with a minimum spend of THB100,000 at Siam Paragon, Icon Siam.

Receive a complimentary Visa tote bag and 500 THB dining voucher with a minimum spend of THB15,000  at Gaysorn.

AirAsia ready to fly to Ningbo China

KUALA LUMPUR, 9 July 2024: AirAsia will regain its position as the largest foreign airline in China with the launch of two new routes from its major hubs in Kuala Lumpur and Kota Kinabalu to Ningbo, in Zhejiang province. 

Ningbo marks AirAsia Group’s 17th destination in China, operated by AirAsia Malaysia (AK) with six total weekly flights. Starting 1 August, travellers can fly directly from Kuala Lumpur or Kota Kinabalu to Ningbo with three weekly flights from each Malaysian city to Ningbo.

To commemorate the launch of the new destination, AirAsia is offering promotional fares from Kuala Lumpur and Kota Kinabalu to Ningbo from MYR268 all-in* one way and base fare of CNY138** one way flying from Ningbo. 

Until the end of 2025, all Malaysians are eligible for visa-free entry to China for tourist visits of up to 15 days.

Ningbo, situated in the eastern part of Zhejiang province, is one of China’s ancient cities, boasting a rich heritage and serving as a vital port city. Renowned for its captivating cultural and historical landmarks, Ningbo is a favoured destination for travellers who seek short getaways. Visitors can explore Tian Yi Ge, China’s oldest library, housed in a weathered building that echoes the cultural essence of the 16th century. Nature enthusiasts can indulge in the breathtaking vistas of Dongqian Lake, offering serene mountain views and picturesque landscapes. The enchanting Xikou Ancient Town also beckons with its flawless landscapes and captivating historical charm. Prepare to immerse yourself in the wealth of cultural heritage awaiting exploration in Ningbo.

Bangkok’s Chinatown gets a Lisa makeover

BANGKOK, 9 July 2024: Seeing Yaowarat Road deserted of people and traffic is rare, except perhaps during the Covid-19 pandemic or when the Chinatown street featured in Lisa’s* recent music video ‘Rockstar,’ where she appears in the middle of a traffic-free Yaowarat.

The flashy video transformed this 132-year-old street into a stage for Lisa’s globalised performance, with the familiar backdrop of neon lights highlighting this historic, vibrant street.

With the establishment of Chinese communities in Thailand after the founding of Rattanakosin during King Rama I’s reign, Chinese immigrants initially settled near the Grand Palace area. Following the palace’s construction, they relocated to Sampeng, forming a new community.

Later, between 1892 and 1900, Yaowarat Road was constructed during King Chulalongkorn’s reign (King Rama V), becoming a vital trade centre between the Chinese and foreigners. 

Yaowarat has witnessed change throughout the eras. Yet, at its core, it remains a commercial centre for the Chinese and Thai-Chinese communities. Historically, the area served as a crucial trading hub for imported goods from China and its profusion of gold shops, earning Yaowarat the nickname “the Gold Road,”  Even today, the gold shops remain the most prominent businesses along the historic trading street.

*Lalisa Manoban, also known as Lisa, is a 27-year-old Thai rapper, singer, and dancer. She is a member of the internationally known K-pop group Blackpink. Lisa recently made her solo debut with the single “Rockstar,” which was released on 28 June 28, 2024. The music video was shot in Bangkok’s Yaowarat district and gained over 85 million YouTube views on 7 July.

The Chinatown Gate marks the entrance to Chinatown.

The charm of Yaowarat lies in its vibrant tapestry of past and present. Generations weave together, with modern shops nestled beside those preserving their heritage. Faded photographs displayed within shops and original wall tiles evoke a sense of nostalgia, whispering tales of Yaowarat’s long history.

The Yaowarat market showcases the continuous cultural life of the Chinese community, selling everything for life’s milestones, from daily necessities to joss papers. Here, handmade Chinese traditional clog shoes are found alongside flowing cheongsams, while the air is filled with pungent pickles and herbal medicines. This vibrant space caters to everyone, whether seeking a cultural experience or simply wanting to reminisce about childhood memories.

Even for visitors unfamiliar with Chinese culture, Yaowarat offers a multitude of day-trip activities. Art galleries and graffiti art coexist with trendy cafes and bars in classic buildings. Classic noodle bowls and a wide variety of street foods — Yaowarat’s true rockstars —await exploration by visitors.

Visiting Yaowarat is easy via the MRT Blue Line. Visitors stepping out at Wat Mangkon Station on Charoen Krung Road are immediately greeted by Yaowarat’s vibrant energy. Bustling food stalls, shops, hidden museums, and even Michelin-recommended restaurants are all within easy reach.

Capture Yaowarat’s Endless Story Through the Lens

Yaowarat’s temples and shrines, such as Wat Mangkon Kamalawat, Kwang Tung Shrine, Lee Ti Miew Shrine, Tai Hong Kong Shrine, and Leng Buai Ia Shrine, showcase ancient rituals blending with the vibrant pulse of Bangkok’s Chinatown. Leng Buai Ia Shrine, at Charoen Krung 21, is the oldest Chinese shrine in Thailand, with a plaque dating its construction to 1658.

Hidden among the joss paper shops in Charoen Chai Alley (Charoen Krung 23), Charoen Chai Community Museum is the first and only community museum in Chinatown. This little historic row house tells the story of the opera artists’ families who once lived there.

The Yaowarat marketplace is a vibrant hub of traditional Chinese culture. Brightly coloured stalls overflow with an array of items, from everyday necessities to religious symbols. Shoppers can find an assortment of red and gold decorations, paper goods for ceremonies, traditional footwear, and various containers and utensils. This lively market reflects the rich cultural heritage and continuous traditions of the Chinese community in Bangkok.

Destination for Food Enthusiasts:

Yaowarat Market isn’t just a feast for the eyes; it’s also a haven for the taste buds. The market offers a wide range of delicious food highlighting the rich Thai-Chinese culinary culture. Visiting the market without indulging in or taking away some of these delectable daily delights is almost impossible.

Gold trading in Yaowarat traces its origins to the early Chinese immigrants who settled on the famous street or in nearby alleys and lanes. These pioneering traders brought a tradition of gold craftsmanship and trading, establishing Yaowarat as the premier destination for gold in Thailand. Over the years, the gold shops have become iconic, symbolising wealth, prosperity, and cultural heritage. Today, bustling shops selling gold stand alongside others that, though no longer in the trade, preserve their original buildings and display cabinets – silent testaments to Yaowarat’s glorious history.

Yaowarat embodies a blend of old and new. Many historic buildings stand as a testament to their architectural heritage. New businesses have been established within these classical structures, preserving their old-world charm while embracing modern lifestyles. Visitors can experience this unique blend firsthand, even at the MRT Wat Mangkon entrance, where the classical ambience is carefully preserved.

When the sun sets over Bangkok’s vibrant Chinatown, Yaowarat transforms into a bustling culinary paradise that attracts locals and tourists alike. Known for its lively atmosphere and diverse flavours, Yaowarat street food offers a tantalising journey that explores the living legends and local wisdom that imbues Thai-Chinese culinary delights.