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Guide to navigating sustainable reporting

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TTR WEEKLY
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BERLIN, Germany, 8 March 2024: The World Travel & Tourism Council (WTTC) launched a Readiness Roadmap on Wednesday to simplify sustainability reporting in the Travel & Tourism sector.

Launched during ITB Berlin, WTTC and Oliver Wyman announced the Sustainability Reporting Readiness Roadmap, a strategic tool to guide businesses through sustainability frameworks, compliance timelines, and readiness assessments, simplifying the journey towards sustainable compliance.

Photo credit: WTTC. Julia Simpson, president & CEO WTTC.

This roadmap is more than just a tool; it’s a strategic compass, enabling companies to decode sustainability reporting complexities, identify relevant compliance standards, and evaluate their sustainability data and platform maturity.

The call to action is clear

Governments must offer sector-specific guidance and phased requirements to ease companies into this new sustainability era. This roadmap provides both the public and private sectors the direction needed to begin their journey of sustainability reporting.

Alongside the Roadmap, WTTC and Oliver Wyman also released a new report, “Navigating the Sustainability Journey: The Impact of Mandatory Reporting on Travel & Tourism”, designed to tackle the sector’s sustainability challenges.

The report explores the impact of the three most influential sustainability reporting frameworks on the sector – the Corporate Social Responsibility Directive (CSRD), the International Financial Reporting Standards (IFRS) and the US Securities and Exchange Commission (SEC) Climate-Related Disclosures – and offers insights to navigate the changing regulatory landscape effectively.

According to the report, some Travel & Tourism companies are unprepared for the imminent sustainability compliance standards, and urgent action is needed, especially concerning complex supply chains and Scope 3 emissions reporting.

WTTC president & CEO Julia Simpson said: “Sustainability reporting is no longer negotiable for Travel & Tourism businesses. It is a challenge we must confront head-on.

“Our Roadmap serves as the trusted navigator through the intricacies of sustainability reporting, acting as a guide and providing clarity. It is about meeting regulatory requirements and propelling businesses towards sustainable growth and resilience.”

 Oliver Wyman’s Transportation & Services practice principal Dan Darcy said: “Sustainability reporting requirements are a significant challenge for Travel & Tourism companies – cross-border organisations with broad value chains who have weathered a pandemic and subsequent resurgence in demand.

“But these requirements are essential for protecting the destinations, ecosystems, and communities that inspire travellers. By setting ambitious goals and showing progress, we will prove our industry’s commitment to sustainability.”

As the sector embarks on this journey towards greater transparency and sustainability, the roadmap’s diagnostic tools enable companies to pinpoint their sustainability standing, bridge gaps, and chart a path towards compliance and a sustainable future.

(Source: WTTC).

Ethiopian opts for Boeing 777X purchase

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TTR WEEKLY
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SINGAPORE, 8 March 2024: Ethiopian Airlines announced earlier this week that it will purchase eight Boeing 777-9 aircraft with an option to acquire up to 12 additional jets.

Ethiopian Airlines’ 777-9 jets selection positions the carrier as the first 777X customer in Africa. The carrier builds on its landmark 2023 order for 11 787 Dreamliner and 20 737 MAX aircraft to expand its fleet.

Boeing and Ethiopian Airlines confirm an agreement for the East African airline to purchase eight 777-9 passenger aircraft and the potential for up to 12 additional jets. (Image: Boeing).

“We are pleased to continue setting the trend in African aviation by adopting cutting-edge technologies to enhance our services and customer satisfaction. Improving our operational performance and commitment to environmental sustainability, the 777-9 offers more flexibility, reduced fuel consumption and carbon emissions,” said Ethiopian Airlines Group CEO Mesfin Tasew. 

Based on the 777 and with advanced technologies from the 787 Dreamliner family, the 777-9 features new carbon-fibre composite wings and engines that will enable the airplane to achieve 10% better fuel efficiency and operating costs. The 777-9 will support Ethiopian Airlines’ plans to grow and renew its fleet in size, range and passenger and cargo capacity to reach high-demand markets in Africa, Asia, Europe and North America.

Boeing aircraft comprise over half of Ethiopian Airlines’ current fleet, including 29 787 Dreamliners, 20 777s, three 767s, 27 Next-Generation 737s and 15 737 MAX jets. Ethiopian Airlines and Boeing continue to explore opportunities to further develop the country’s aerospace industry, including support for Ethiopian Airlines’ MRO capabilities, industrial development, training capabilities at the Ethiopian Aviation University and STEM education, and equipping the Ethiopian Museum of Science with aerospace exhibits.

Boeing’s Commercial Market Outlook forecasts Africa’s annual air traffic growth at more than 7% through 2042—the third-highest growth rate among global regions and above the global average of approximately 6%. With a range of 13,510 km (7,295 nautical miles), the 777-9 enables flights from Addis Ababa to Seattle in the US, providing growth opportunities for airlines and offering enhanced features for passengers.

Points for hotel stays just got easier

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TTR WEEKLY
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HONG KONG, 8 March 2024: Digital travel platform Agoda has announced its partnership with DBS, a financial services group, to offer a new reward points redemption system exclusively for the bank’s Hong Kong customers. 

When DBS Hong Kong Credit Cardholders make reservations on Agoda, they can now use DBS$ and COMPASS Dollar to cover the hotel stays. 

Described as a seamless process, DBS Credit Cardholders will log in through a designated Agoda website (www.agoda.com/dbshk), select their preferred hotel accommodation, and then be redirected to the DBS platform for registration. After linking up the redemption function to the platform, cardholders can select the amount of DBS$ or COMPASS Dollar to redeem, which allows those who may have insufficient points to offset the booking costs partially. This also brings cardholders a seamless redemption experience while making hotel payments at the site. 

Agoda chief commercial officer Damien Pfirsch said: “With this latest partnership, getting great travel deals just got so much easier for Hong Kong DBS Credit Cardholders. We help DBS customers ‘earn and burn’ loyalty points when purchasing travel products, which provides a win-win for our DBS partner and their customers.”

During March, DBS Black World Mastercard cardholders can enjoy additional rewards redemption discounts. Cardholders who register for the “Pay with DBS$/COMPASS Dollar” service and pay with their eligible credit card can now enjoy DBS$1, which is equivalent to HK$2. This represents a special conversion rate of 50% off, further enhancing the value of their reward points. In addition to the rewards redemption discount, DBS Credit Cardholders can enjoy an extra 7% off on hotel booking payments throughout the year.

The partnership launches in  Hong Kong with a view to extending it to other DBS markets soon.

More than your average cruise ship

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TTR WEEKLY
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LOS ANGELES, 8 March 2024: An expedition team on the ship Viking Octantis has discovered a new colony of chinstrap penguins not previously known to science on Diaz Rock, near Astrolabe Island, in Antarctica. 

The discovery occurred last January when the  Viking expedition vessel, the Viking Octantis, visited Astrolabe Island, a three-mile-long island located in the Bransfield Strait of the Trinity Peninsula in Antarctica. 

Viking expedition team supported the discovery of a new colony of chinstrap penguins not previously known to science on Diaz Rock, near Astrolabe Island, in Antarctica. Pictured here: Astrolabe Island with Diaz Rock in the distance. Photo credit Hayley Charleton-Howard. For more information, visit www.viking.com. 

Astrolabe Island is home to a chinstrap penguin colony that has yet to be surveyed since 1987. Viking’s scientific partner, Oceanites, a leading field research entity in Antarctic penguin monitoring, conducted a visual and thermal aerial survey during the visit. The fieldwork documented the first survey in nearly 40 years of the known chinstrap penguin colony of Astrolabe Island and, in the process, discovered the additional colony on Diaz Rock. Oceanites will share further details from the survey in a scientific paper to follow shortly.

Meaningful discovery

Viking’s media statement underscores the cruise line’s commitment that every expedition voyage on the Viking Octantis and her identical sister ship, the Viking Polaris, should provide opportunities for meaningful scientific discovery. 

The findings also come one year after Viking published its first scientific paper in Polar Research, the scientific journal of the Norwegian Polar Institute, following its expedition team’s encounters with rare giant phantom jellyfish in Antarctica.

“With our third season in Antarctica underway, we are pleased to have supported another significant scientific development that will allow for further understanding of the region,” said Viking chairman Torstein Hagen.

“From the thoughtful design of our expedition vessels, each with a well-appointed Science Lab, to our partnerships with some of the world’s most prestigious institutions, our intention has always been to provide our guests and scientists with opportunities for meaningful discovery during each voyage. We look forward to supporting other critical research opportunities on future voyages.”

Viking has created the world’s leading scientific enrichment environment in an expedition setting with the help of partnerships with academic institutions. During each expedition, visiting researchers from partner institutions are part of the multidisciplinary 36-person expedition team. This group of experts leads the ship’s guests through meaningful scientific research, providing guidance and interpretation during shore excursions and delivering world-class lectures.

Monitoring penguins

For 30 years, Oceanites, an American not-for-profit field research entity, has led Antarctic penguin monitoring. As a scientific partner, Viking supports Oceanites’ fieldwork by mobilising teams of penguin researchers on its Antarctic expedition voyages and providing thermal cameras.

“The Antarctic peninsula is well-travelled and explored, and it is not often we find a new penguin colony,” said Oceanites’ director of science, Dr Grant Humphries. “Our partnership with Viking opened a new opportunity to not only count the chinstrap penguins on Astrolabe Island for the first time since the 1980s, but it also allowed us to locate and map a colony of chinstrap penguins previously unknown to us. This work will allow us to understand better how Antarctic penguin population dynamics are shifting in an ever-changing world.”

Viking Octantis.

Viking expedition cruises

“Viking’s expedition vessels continue to showcase the potential of reimagined ‘ships of opportunity’ and the research capabilities available for scientific efforts,” said Viking’s head of science and sustainability, Dr Damon Stanwell-Smith. “With scientists from our partner organisations on board, like Oceanites, we can conduct real, meaningful research in the regions. We look forward to continuing our partnership with Oceanites and other science partners to bring more findings forward.”     

Viking offers destination-focused expeditions in Antarctica, the Arctic, and North America’s Great Lakes. Its expedition fleet includes the Polar Class Viking Octantis and Viking Polaris. 

The 378-guest vessels are specifically built for expeditions at an ideal size for safety, comfort, and support of an unrivalled range of activities in remote destinations. With more indoor and outdoor viewing areas than other expedition vessels, guests are as close as possible to the most magnificent scenery on earth.

Viking Octantis

  • Only 378 guests
  • Crew: 256
  • Length: 665 feet
  • Beam: 77 feet
  • Class: Polar Class 6
  • Year built: 2022

For more information on Viking Octantis expedition cruises, visit: https://www.vikingcruises.com.au/expeditions/ships/viking-octantis.html

Airlines enjoy a good start to the year

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TTR WEEKLY
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SINGAPORE, 8 March 2024: Airlines achieved a robust start to the year, with passenger demand up 16.6% in January, the International Air Transport Association (IATA) reports in its latest data released this week.

Total demand, measured in revenue passenger kilometres (RPKs), was up 16.6%; total capacity, measured in available seat kilometres (ASK), was up 14.1%; and the load factor was 79.9% (+1.7pt)

International demand rose 20.8%; capacity was up 20.9%, and the load factor remained at 79.7% (+0.0pt)

Domestic demand rose 10.4%; capacity was up 4.6%, and the load factor was 80.2% (+4.2pt)

“2024 is off to a strong start despite economic and geopolitical uncertainties. As governments look to build prosperity in their economies in the busiest election year ever, they must see aviation as a catalyst for growth. Increased taxes and onerous regulations are a counterweight to prosperity. We will be looking to governments for policies that help aviation reduce costs, improve efficiency and progress towards net zero CO2 emissions by 2050,” said IATA’s director general Willie Walsh.

Regional Breakdown – International Passenger Markets

Asia-Pacific Airlines saw a 45.4% increase in January 2024 traffic compared to January 2023, continuing the region’s rapid recovery after the lifting of pandemic restrictions. Capacity climbed 48.1%, and the load factor fell by 1.5 percentage points to 82.6%. The exceptionally strong growth rate is largely attributable to China, which was in the early stages of lifting COVID-19 travel restrictions in January 2023. The recovery in major international routes to/from Asia-Pacific is still lagging, but routes such as Asia-Middle East have exceeded pre-pandemic levels.

European carriers’ January 2024 traffic rose 10.8% versus January 2023. Capacity increased by 10.7%, and the load factor increased by 0.1 percentage points to 77.3%. Routes between Europe and North America have rebounded particularly strongly from the pandemic and stand 6.5% higher than in January 2020.

Middle Eastern airlines posted a 16.2% rise in January 2024 traffic compared to a year ago. Capacity rose 15.7%, and load factor climbed 0.4 percentage points to 79.9%.

North American carriers saw a 12.3% traffic rise in January 2024 compared to January 2023. Capacity also increased by 13.7%, and the load factor fell 1.0 percentage points to 79.4%.

Latin American airlines’ traffic rose 17.9% compared to the same month in 2023. January capacity climbed 13.2%, pushing the load factor up 3.4 percentage points to 86%, the highest among the regions.

African airlines saw an 18.5% traffic increase in January 2024 compared to a year ago. January capacity was up 19.2%, causing load factor to decline 0.4 percentage points to 73.3%, the lowest among the regions.

MAI takes off to Chiang Mai

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TTR WEEKLY
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YANGON, 8 March 2024: Myanmar Airways International (8M) will launch a new service from Yangon to Chiang Mai in North Thailand starting on 3 April, in addition to its Bangkok-bound flights from Yangon and Mandalay.

The new route, Yangon-Chiang Mai, will be served by a 95-seat Embraer E190 (E90) jet aircraft, which will offer three weekly flights on Wednesday, Friday, and Sunday.

Flight 8M370 will depart Yangon (RGN) at 1215 and arrive in Chiang Mai (CNX) at 1345.
Flight 8M371 will depart Chiang Mai (CNX) at 1445 and arrive in Yangon (RGN) at 1515.

The airline is pitching the introductory one-way fare on the route at USD119.

MAI flies four daily flights on the Yangon-Bangkok (BKK) route and from Mandalay to Bangkok (BKK) daily. It also flies daily from Yangon to Bangkok (DMK).

It will face stiff competition on the Yangon-Chiang Mai route from Myanmar National Airlines (UB), which flies four times weekly using the 70-seat ATR72. Flights are scheduled on Monday, Wednesday, Friday and Sunday.

Flight UB09 departs Yangon at 1720 and arrives in Chiang Mai at 1910.
Flight UB10 departs Chiang Mai at 2015 and arrives in Yangon at 2105.

The average roundtrip fare on UB is USD250, with a low of USD185 in March and rising to around USD223 in April. Travel to Myanmar is restricted. Visa-free travel has been suspended for all foreign visitors, and the only way to enter the country is to join a tour package sold by authorised travel agencies.

Centara presents 2024 plans at ITB

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TTR WEEKLY
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BERLIN, Germany, 7 March 2024: Centara Hotels & Resorts returns to ITB Berlin this week to reveal its latest news, developments and expansion plans for the world’s travel trade. 

Having celebrated its 40th anniversary in 2023, the company is now embarking on a sustainable strategy that will introduce its unique style of family-centric hospitality to multiple new markets as it strives to become one of the world’s top 100 hotel operators by 2027.

Centara currently has a global portfolio of 95 hotels and resorts operating or in the pipeline, covering 12 countries and six diverse brands: Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life, and COSI. The company celebrated several new openings last year, including the 515-key Centara Grand Hotel Osaka, which marked the group’s debut in Japan, and the 224-key Centara Ayutthaya, which reaffirmed its leading position in Thailand.

Centara will accelerate its growth strategy with exciting new hotels and resorts. This expansion commences this month with the 100-key COSI Vientiane Nam Phu, Laos, which becomes the first location outside Thailand for COSI, the affordable lifestyle brand. Other new openings in 2024 will include the 145-key Centara Mirage Lagoon Maldives, a bright and fun-filled retreat with an underwater theme that will build on the success of Centara’s Mirage-themed family resorts in Thailand, Vietnam and Dubai. Nestled in the pristine North Malé Atoll, it will form part of The Atollia by Centara Hotels & Resorts. This brand-new multi-island wonderland will also feature Centara Grand Lagoon Resort Maldives, a haven of sophisticated tranquillity scheduled to open in early 2025.

Following the success of Centara Reserve Samui, which became the inaugural resort under the luxury Centara Reserve brand in 2021, Centara plans to introduce this award-winning concept to even more dream destinations across Asia. Meanwhile, the newly reimagined Centara Life brand (formerly Centra by Centara) will start “Elevating the Essentials” in key cities and resorts in Thailand and beyond. Guests can already experience eight vibrant Centara Life properties, including Centara Life Hotel Bangkok Phra Nakhon, which opened last year and will soon be able to check into Centara Life Lamai Resort Samui, the newest hotel in the collection – set to open this July. Finally, two of the group’s flagship properties, Centara Karon Resort Phuket and Centara Grand Mirage Beach Resort Pattaya, will be fully renovated by the end of 2024.

Every aspect of Centara’s development will be undertaken responsibly and sustainably. The group is working towards several important environmental targets, including eliminating single-use plastic by 2025, achieving Global Sustainable Tourism Council (GSTC) certification for all its properties by 2025, reducing energy, waste, water, and greenhouse gas emissions by 20% by 2030, and achieving overall net zero emissions by 2050.

Centara’s chief operating officer Michael Henssler said: “We are delighted to return to ITB Berlin and meet our esteemed travel trade friends and colleagues. Centara has a proud heritage built upon 40 years of warm, genuine hospitality inspired by Thai family values. Moving ahead, we will build upon this legacy and launch in new global markets with an ambitious expansion strategy that will position us for an exciting new era.”

Centara is at ITB Berlin until the trade show closes on 7 March, located in Hall 26, Stand 223. Centara Mirage Beach Resort Dubai and Centara Grand Island Resort & Spa, Maldives, also have dedicated booths. For more information and to plan your visit, please visit www.itb.com.To learn more about Centara Hotels & Resorts, visit www.centarahotelsresorts.com

Sarawak launches ‘Gateway to Borneo’

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TTR WEEKLY
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BERLIN Germany, 7 March 2024: Sarawak achieved a ground-breaking moment at the ITB Berlin 2024 this week by launching its transformative ‘Gateway to Borneo’ campaign. 

In sync with ITB 2024’s theme, ‘Take Travel Technology to the Next Level. Together,’ Sarawak heralds a new era of digitalisation in tourism that will share its natural pride with the world — a rich tapestry woven with the threads of culture, adventure, nature, food, and festivals.

Gateway to Borneo launch at ITB Berlin this week.

The campaign signifies a brand refresh and strategically positions Sarawak as the premier gateway to Borneo, encompassing Kalimantan, Sabah, and Brunei. 

Through this campaign, Sarawak aims to amplify its allure as a prime tourism destination, inviting global travellers to embark on a journey of discovery and inspiration.

Destination logo refreshed

Complementing the campaign’s overarching theme is a refreshed “Sarawak More to Discover” (SMTD) destination logo, an update which maintains the vigour and excitement of the region’s

marketing strategy. It will position Sarawak as a plethora of culture, adventure, nature, food and festivals, along with authentic experiences that have yet to be discovered anywhere else in the world. 

The STMD logo serves as a visual representation of Sarawak’s pristine rainforests, the allure of its coastal waters, and the colourful and diverse ethnicities of its people. The logo also showcases the majestic silhouette of the Rhinoceros hornbill, an iconic symbol synonymous with Sarawak’s cherished moniker, “Land of the Hornbills”.

According to Sarawak’s Minister of Tourism, Creative Industry and Performing Arts YB Dato Seri Abdul Karim Rahman Hamzah: “We are thrilled to unveil the evolution of Sarawak’s tourism narratives with our ‘Gateway to Borneo’ campaign. It is not just a geographic distinction but also embodies a contemporary and timeless aesthetic, resonating with the evolving tastes of our discerning audience. This strategic move reinforces our commitment to digitalisation and highlights Sarawak’s pivotal role as the entry point to the wonders of Borneo.”

Elevating promotions in Europe

Targeting 4 million visitors during 2024, the Minister invited the world to uncover the wonders that await in Sarawak, the “gateway to a new world of experience, discovery, and inspiration where the past resonates, and the future unfolds; and where there is so much more to discover.”

Building on the foundation laid in 2023, the Sarawak Tourism Board (STB) also signed a renewed Memorandum of Understanding (MoU) with Tischler Reisen (TR) to continue elevating Sarawak’s prominence among European travellers. With TR’s 40-year track record and an extensive network of 600 agencies throughout Germany, Sarawak aims to showcase its online and offline tour packages, enticing discerning travellers across Europe.

This partnership aligns with Sarawak’s strategic vision to position itself as a preferred destination in the European market. The remarkable 121% surge in European visitor arrivals in 2023 compared to 2022 highlights the growing appeal of Sarawak’s offerings.

With the resilient 81.5% recovery of the European market performance in 2023, compared to 2019, the state’s best year for European visitor arrivals, Sarawak is optimistic it will surpass the 2019 levels in terms of European visitor arrivals this year.

Rainforest World Music Festival 

Sarawak also heightened its momentum to champion responsible tourism and sustainability, embodying a tourism philosophy prioritising economic, social, and environmental impacts.

Celebrating its 27th year, the upcoming Rainforest World Music Festival (RWMF), from 28 to 30 June, will adopt the theme ‘Evolution’ to underscore music’s dynamic nature across generations and cultures. 

This year, RWMF embraces the transformative power of music, weaving together culture and environment. As millennials inherit the mantle, RWMF becomes a platform to amplify indigenous voices and shared wisdom in rainforest conservation.
For more information on Sarawak visit www.sarawaktourism.com.

Tourism Malaysia names UK PR

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TTR WEEKLY
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LONDON, 7 March 2024: Tourism Malaysia London has appointed ATW Travel Marketing as its official PR agency in preparation for Visit Malaysia Year 2026. 

The partnership marks Tourism Malaysia London’s first full-time PR agency collaboration since the pandemic, indicating the positive recovery of the country’s tourism industry. 

“We are excited to collaborate with ATW Travel Marketing to boost our efforts further as we prepare for Visit Malaysia Year 2026,” said Tourism Malaysia London director Noran Ujang. “Their extensive experience and proven track record in the travel and tourism industry make them the ideal partner to help us showcase Malaysia’s diverse offerings. We welcome travellers to explore Malaysia’s rainforests, mountains, and pristine beaches. We aim to showcase Malaysia’s cultural diversity and natural beauty to captivate travellers and foster a deeper appreciation for our rich heritage.”

ATW Travel Marketing will develop and implement a comprehensive PR strategy to raise awareness of Visit Malaysia Year 2026, generate positive media coverage, and attract international visitors to Malaysia. 

“We are honoured to be selected as Tourism Malaysia’s official PR agency,” said ATW Travel Marketing managing director Hannah Filer. “Drawing on our extensive travel experience and deep understanding of Malaysia, we’ll craft captivating campaigns that ignite wanderlust and showcase the magic of this extraordinary destination. We’ll delve into diverse experiences like its captivating cuisine, sustainable travel options, and unique niche packages, from archaeological adventures to diving experiences, highlighting why Malaysia is a must-visit destination.”

The Prime Minister, Datuk Seri Anwar Ibrahim, has targeted 27.3 million foreign tourist arrivals in 2026 with domestic spending of MYR102.7 billion. The government has also allocated MYR350 million to boost tourism promotions and organise the Visit Malaysia Year 2026 activities.  

Visit Malaysia Year 2026 is a national initiative to revitalise the country’s tourism industry following the global pandemic. 

WTTC: Getting Back to Basics

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TTR WEEKLY
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BERLIN, Germany, 7 March 2024: The World Travel & Tourism Council’s Hotel Sustainability Basics (Basics), a global initiative helping hoteliers take the first steps to improve their sustainability ratings, has verified over 1,700 hotels in 70 countries worldwide.

In her speech at ITB Berlin earlier this week, WTTC president & CEO Julia Simpson celebrated the achievement and highlighted the industry’s commitment to a more sustainable future.

Basics is key to making hotels more sustainable and giving the public an at-glance verification. 

Photo credit: WTTC. https://www.facebook.com/wttc/videos/696018432609505.

Hotels groups from major Travel & Tourism destinations such as France, China, Mexico, India, Germany, South Africa, Philippines, and Norway, amongst many others, have joined the groundbreaking initiative.

Major hotel brands that have adopted ‘Basics’ include Jin Jiang, one of the world’s biggest hotel groups with more than 10,000 hotels, European hotel giant Louvre Hotel Group, Choice Hotels, and Radisson Hotel Group.

During its inaugural year, Hotel Sustainability Basics also gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador.

Other major Travel & Tourism brands joining the initiative include adventure travel specialist Intrepid, British Airways Holidays, HBX Group, WebBeds and Abercrombie & Kent.

This independent global sustainability verification programme, overseen by internationally recognised verifiers Green Key and SGS, empowers hotels of all sizes to follow a 12-step programme to reduce carbon emissions, promote nature conservation, and ensure local communities benefit from the hotel’s operations.

Simpson said: “Our goal is to have a globally recognised trademark that shows customers, at a glance, that a hotel is supporting the planet by saving energy, cutting plastics, protecting nature, and supporting their local community. It is a win-win.”

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