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China’s outbound travel: A sleeping dragon stirs

SINGAPORE, 16 January 2023: ForwardKeys’s latest forward booking data confirms international travel during the Chinese New Year holiday season will rebound for the first time in three years, but the full resurgence in Chinese outbound travel remains further down the track.

The Chinese New Year holiday week gets underway on 22 January.

ForwardKeys VP Insights Olivier Ponti commented: “We will need to wait longer before we see a resurgence in Chinese tourists exploring the globe. The reasons are: First, the current scheduled international flight capacity is only at 10% of 2019’s level. Due to approval requirements for traffic rights and airport slots, airlines will find it difficult to gear back up in less than a few months. Second, ticket prices remain high, with average airfares in December 160% higher than in 2019. That said, there has been a downward trend since June, when quarantine was reduced from three weeks to seven days, and then to five days in November.”

“Third, some destinations, including the US, the UK, India, Qatar, Canada, Australia and all 27 EU member countries now require a pre-flight Covid-19 test for Chinese visitors; and others, such as Japan, South Korea and Italy, will impose testing on arrival and quarantine for those who test positive.

“Finally, a bottleneck in processing passport renewals and visa applications is likely; and some countries, such as South Korea and Japan, are restricting short-term visas for Chinese travellers until the end of this month.

“Right now, we expect the Chinese outbound market will pick up strongly in Q2 2023 when airlines schedule capacity for the spring and summer, which include the May holiday, Dragon Boat festival in June and summer holidays.”

China’s decisions to cut back on travel restrictions and ditch its zero-Covid policy triggered a surge in flight bookings.

On 7 December, Chinese authorities announced that a negative PCR test would no longer be required for air travel between provinces. Domestic flight bookings immediately surged 56% on the previous week and increased 69% the following week.

On 26 December, China removed all Covid-related restrictions on domestic air travel; and bookings surged again, reaching 50% of 2019’s level in the final week of the year.

As of 3 January, domestic flight bookings during the upcoming Chinese New Year period, 7 January – 15 February, were 71% behind pre-pandemic (2019) levels and 8% behind last year, with the most popular destinations being Beijing, Shanghai, Chengdu, Kunming, Sanya, Shenzhen, Haikou, Guangzhou and Chongqing. Before the announcement on 7 December, they were 91% behind 2019.

China’s aviation regulator set in motion plans to restore flight capacity to 70% of pre-pandemic levels by 6 January and to 88% by 31 January. However, a full recovery is not possible immediately, as the industry needs some time to re-hire staff and meet all flight safety and service requirements.

The cap on the number of international flights to China and quarantine measures were removed on 8 January. In addition, Chinese citizens can now renew expired passports and apply for new ones.

Outbound flight bookings between 26 December and 3 January jumped 192% compared to the same period last year, but they are still 85% behind pre-pandemic levels.

Currently, the most popular return trips are to Macau, Hong Kong, Tokyo, Seoul, Taipei, Singapore, Bangkok, Dubai, Abu Dhabi and Frankfurt. Notably, bookings to Abu Dhabi, traditionally a major gateway between China and the West, are 51% behind 2019. As for onward bookings from Abu Dhabi, 11% will go to Paris, 9% Barcelona, 5% London, 3% Munich and 3% Manchester.

67% of bookings made between 26 December and 3 January were for travel during the Chinese New Year period.

For more information, visit www.forwardKeys.com

(Source: ForwardKeys)

TAT sets out its stall for 2023 sales

BANGKOK, 16 January 2023: The Tourism Authority of Thailand has set lofty targets for 2023, starting with a promise to generate 25 million international tourists with earnings estimated at THB1.5 trillion.

It made the claims at a press conference late last week focused on “Visit Thailand Year 2023” Towards Meaningful Travel Directions, a theme crammed with slogans and classroom alliteration focusing on five F words or “soft-power pillars — food, film, festival, fight (Muay Thai) and fashion.

TAT’s optimism perked up after China announced the end of travel restrictions opening the outbound travel floodgate to independent travellers on 8 January, just a few days before the Lunar New Year holiday kicks in on 22 January.

It is also shouting from the rooftop that the country welcomed “11.8 million international tourists” in 2022, a difficult claim to verify independently.

Counting on a tourism revival in 2023 that will cause tourism earnings to soar to THB2.38 trillion ( international and domestic), TAT could be guilty of glossing over threats that could slow or even stall tourism recovery worldwide.

Have TAT’s forecasts failed to consider airfares doubling worldwide when compared pre-Covid times, skyrocketing cost of living trends including surging fuel price hikes and a possible escalation of the Ukraine conflict that could threaten world peace?

TAT’s rosy picture for 2023 sees it claiming a return to 80% of the country’s pre-pandemic performance recorded in 2019. Thailand welcomed just short of 40 million international visitors in 2019

China’s outbound travel market, currently limited to individual travellers rather than package tour groups, ranks the highest prospect for growth in 2023, at a forecasted 3 to 5 million visits to Thailand. But other source markets in the TAT’s “seven digits” tally list (1 million and over), such as Malaysia, India and South Korea, are identified as potential giants contributing to Thailand’s 2023 visitor count.

Partnerships will drive TAT’s tourism revival campaign with airlines such as  Qatar Airways, Etihad, Oman Air and Emirates. Other key airlines collaborating in joint promotions with the TAT include AirAsia, THAI, FlyDubai, Aeroflot Air Canada and Delta Airlines.

It’s all part of TAT’s  “ABCD Fast Forward” campaign that sounds like a school chalkboard lesson for marketing students – A for Airline focus, B for Big cities and beyond, C for Collaboration with airlines and OTAs and D for Destinations with year-round appeal. Fast forward is the desired outcome, which brings us back to the Five F foundations – old faithful themes of food, festival, film, fight, and fashion, all favoured stalwarts of past Amazing Thailand campaigns.

Sarawak launches eco-tourism promotions

KUCHING 13 January 2023: ‘Sarawak A Journey Awaits’ Business Networking Session (B2B) was the first B2B event of the new year organised by Sarawak Tourism Board (STB) with 18 agents from MATTA Perak Chapter and two representatives from Firefly together with Sarawak industry partners.

This year’s B2B first-ever session coincided with the MATTA Perak Chapter’s Familiarisation Trip to Kuching from 8 to 10 January 2023 that shone the spotlight on Sarawak’s unique products, including the biggest museum in Malaysia – the Borneo Cultures Museum, Sarawak River Cruise trip, Semadang Kayaking, trip to Bau for Paku Maze Garden and to the charming town of Siniawan.

STB Deputy CEO Suriya Charles Buas said: “The business networking session today represented an opportunity to come together and exchange ideas on how to promote Sarawak as a unique eco-tourism destination to neighbouring states in West Malaysia. With the tourism sector’s recovery underway, STB will focus on conversion and growth from the domestic market.”

Domestic visitor arrivals to Sarawak ranked first on the list, with more than 1 million arrivals recorded during 2022. This marked a significant 662.03% growth over 2021, launching promotions to reach the 2023 target of 3 million arrivals.

Sarawak offers a wide variety of attractions for West Malaysian visitors, even more so now with the surge of demand for eco-tourism products following the pandemic. Sarawak has significant potential to offer green travel content to the market focusing on priceless flora and fauna endemic to Borneo, majestic waterfalls, captivating caves and mouth-watering food.

The five pillars of Sarawak’s tourism – Culture, Adventure, Nature, Food and Festivals (CANFF) continue to be the main draw for Sarawak. The diversity in ethnicities and culture in Sarawak resulted in a palate of local delicacies merged with international flavours, producing unique food that can only be found in Sarawak. Kuching was also the first city in Malaysia to be named the ‘Creative City of Gastronomy’ by UNESCO.

Collaborations between Kuching, Sarawak and Ipoh, Perak, should increase Sarawak’s visibility and product awareness for travel partners in Perak, helping them to stay connected with the latest content and offerings to “Come back Stronger” and move beyond the pandemic.

For more information visit, www.sarawaktourism.com.

(Your Stories: Sarawak Tourism Board)

Norwegian Cruise Line names VP International

SINGAPORE, 13 January 2023: Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 56-year history of breaking boundaries, today announced the appointment of Jason Krimmel as its vice president of international.

In his new role, Krimmel will oversee NCL’s sales, marketing and brand communication efforts outside the US and Canada – including the Asia Pacific region – to expand the brand’s international footprint. With a specific focus on optimising collaboration between regions and surfacing new sales opportunities, he will drive impactful through-the-line campaigns. In this Miami-based role, he will report to Todd Hamilton, NCL’s senior vice president of sales.

Jason Krimmel, Vice President of International, Norwegian Cruise Line.

“During his 19-year tenure at NCL, Jason has championed several roles and headed various departments across the organisation,” said Hamilton. “His vast experience, an international mindset and exceptional leadership make him the right person to strengthen NCL’s position with international trade and consumers while we’re preparing to welcome five additional ships of our ground-breaking Prima Class and extend our capacity by 40% by 2027.”

Since joining NCL in 2003 as business development manager for North Texas, Krimmel has held various positions, including director of field sales and business development, where he spearheaded all US-based business development managers, as well as vice president of trade marketing and engagement, a role targeted to strategically build trade awareness and convert travel agents to lifelong business partners.

In his most recent role as vice president of international marketing and global creative strategy, he and his team successfully launched Break Free, NCL’s most extensive international marketing campaign to date, with TV integrations globally.

“I’m excited to lead NCL’s international business and further grow our most-promising markets,” said Krimmel.

“The anticipated arrival of Norwegian Viva, the 19th ship in our award-winning fleet, and our return to destinations worldwide will allow us to fully capitalise on the unleashed pent-up demand for cruising worldwide and turn 2023 into NCL’s most successful year to date.”

Reporting to Krimmel, Ben Angell, vice president and managing director APAC, maintains his responsibilities for the NCL brand in the Asia Pacific at a pivotal time for the return of cruises to the region. Norwegian Spirit became the first NCL ship to sail Australian waters in almost three years in December 2022, while Norwegian Jewel returns to Asia in October 2023. Angell joined the company in 2015 and has over 25 years of experience spanning Australia, New Zealand, Asia, the UK, Europe and North America, including 10 years of experience specifically in the Asia market.

For more information about NCL’s award-winning 18-ship fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call Hong Kong on +852 800 901 951 and Southeast Asia on +65 3165 1680 or visit www.ncl.com.

(Your Stories: NCL)


AirAsia gets top star score for safety

SEPANG, 13 January 2023: AirlineRatings’ safety experts have named AirAsia Aviation Group one of the top 20 safest low-cost airlines in the world for 2023.

Achieving AirlineRatings’ top 7/7 stars status, AirAsia Malaysia (AK), AirAsia Thailand (FD) and AirAsia Philippines (Z2) as well as medium-haul affiliate airlines – AirAsia X Malaysia (D7) and Thai AirAsia X (XJ), gained recognition for robust overall safety procedures and comprehensive Covid-19 mitigation plans.

AirAsia Aviation Group, Bo Lingam said: “Safety is a key deciding factor for travellers and is also a key factor affecting any airline’s reputation. This is now more important than ever post-pandemic.

“During the downtime in flying over the past two years, we also introduced numerous innovations and contactless procedures to make flying more seamless and hygienic. Travel is now bouncing back, and all these measures help restore confidence in air travel and stimulate consumers to get back on board in the skies with us.”

Airlineratings.com editor-in-chief and founder Geoffrey Thomas commended AirAsia Group for continuing to put Safety and Covid mitigation measures at the forefront.

“The airlines we have acknowledged have also continued to pass the major International Air Transport Association (IATA) safety audit – IOSA, which covers more than 1,060 parameters and is the global benchmark for maintaining the highest safety standards.”

ITB India early bird rates end soon

SINGAPORE, 13 January 2023: Time is running out for travel and hospitality firms keen to tap a discount to attend ITB India as the early bird 15% expires on 15 January.

ITB India 2023, a B2B show focusing on South Asia, will return to its in-person format from 26 to 28 April, at the Jio World Convention Centre, Mumbai, India. Messe Berlin Singapore organises the show. It also owns and operates ITB Asia Singapore, scheduled for 25 to 27 October 2023 at Marina Bay Sands, Singapore.

ITB India is co-located with MICE Show India and Travel Tech India, adopting a three-in-one show format that covers the core verticals of leisure travel, business events and travel technology.

Over 500 buyers from MICE (25%), corporate (25%), and leisure (50%) sectors based in India and other South Asia countries will attend the show. Exhibitors can book booth space with prices starting at USD3.060 on the early bird ticket or pay USD3,443 until sales close in March.

Vietject to fly to Melbourne

Ho Chi Minh City, 13 January 2023: Vietjet will launch its first service between Vietnam and Australia, connecting Ho Chi Minh City to Melbourne starting 31 March 2023.

The new route’s announcement ceremony was witnessed by Tim Pallas – Victorian Minister for Trade and Investment, who heads the Victorian delegation on a working visit to Vietnam, and Dinh Viet Phuong, Vietjet managing director in Ho Chi Minh City.

The airline has scheduled three weekly flights but expects to increase to daily flights by December 2024.

An A330 aircraft will be used to launch the service with the full range of ticket classes such as  SkyBoss Business, SkyBoss, Deluxe and Eco.

Schedule details

· Flights every Monday, Wednesday and Friday, departing HCMC at 0950 (local time) and landing a Melbourne Airport at 2235  (local time) on the same day.

· Flights every Tuesday, Thursday and Saturday depart from Melbourne Airport at 0030 (local time) and arrive in HCMC at 0515 (local time) on the same day.

Victorian Minister for Trade and Investment Tim Pallas welcomed Vietjet’s decision to commence flights connecting Vietnam with Melbourne.

“The arrival of another airline from Southeast Asia is a win for the Victorian economy and local jobs – showing the strength of our tourism and export markets.”

An estimated 123,000 visitors to Australia in 2019 were from Vietnam. Data from Vietnam General Statistics Office reveals that in 2021, bilateral trade between Vietnam and Australia reached a record of USD12.4 billion.

Nepal reinstates Covid-19 entry rule

SINGAPORE, 13 January 2023: Nepal has reinstated travel restrictions that require travellers entering Nepal by air or land to submit a certificate showing they are fully vaccinated against Covid-19 or a negative pre-arrival Covid-19 test result if they are not fully vaccinated.

In a statement posted on its website earlier this week, Nepal Airlines informed passengers they need to present an international vaccination certificate with a barcode or a negate Covid -19 PCR test to board flights to Nepal.

Travellers unable to provide a vaccination certificate must present a negative Covid-19 test report taken within 72 hours of the flight departure to Nepal. The country’s visa-on-arrival service is operating normally.

The Covid-19 entry rule does not apply to children below five years.

The mandatory rule originates from a requirement outlined by the Civil Aviation Authority of Nepal on 23 December 2022.

Nepal’s tourism-related websites linked to the Ministry of Tourism, Department of Tourism and Nepal Tourism Board make no mention of the ruling leaving it up to the national airline and foreign embassies to get the word out.

Times of India broke the news three days ago, quoting the airline’s website notice and noting that it is now mandatory for international passengers arriving in Nepal to present proof of a Covid-19 international vaccination certificate or Covid-19 PCR negative report.

Nepal locked down travel in March 2020 but gradually reopened on 10 March 2022. It subsequently abolished all pre-arrival testing requirements for fully vaccinated travellers to boost the tourism industry.

The Nepal Tourism Board earlier this month noted that India had re-emerged as Nepal’s top inbound tourist market in 2022.

Nepal is responding to rising Covid-19 cases in several countries in Asia, such as China, South Korea, and Japan. Civil aviation authorities said it was a precautionary measure.

But tourism executives see it as a setback. They argue that demanding non-vaccinated or partially vaccinated passengers provide a negative pre-departure Covid-19 test result will deter recovery.

A VIP welcome for Chinese visitors

BANGKOK, 13 January 2023: Thailand rolled out the red carpet for the first Chinese tourists arriving at Bangkok’s Suvarnabhumi airport, just days after China lifted the last remaining travel restrictions.

They arrived on Xiaman Airlines’ flight MF833 from Xiamen on 9 January 2023, less than two weeks before China’s Lunar New Year holiday week gets underway on 22 January.

Photo Credit TAT. Chinese tourist snaps a selfie with Thailand’s minister of tourism.

Disembarking at Bangkok’s Suvarnabhumi airport, 286 passengers enjoyed a warm welcome from Anutin Charnvirakul, Deputy Prime Minister and Minister of Health, Phiphat Ratchakitprakarn, Minister of Tourism and Sports, Saksayam Chidchob, Minister of Transport and other top government officials including the Tourism Authority of Thailand governor Yuthasak Supasorn.

TAT deputy governor for domestic marketing, Thapanee Kiatphaibool, commented on her Facebook page that welcoming the first tour group would build confidence to “drive the tourism sector to achieve recovery from the damage of COVID-19 inflicted on the economy.”

It has undoubtedly fuelled optimism in the senior ranks of the TAT as officials are now suggesting the country is on track to host approximately 7 to 10 million Chinese tourists this year. In 2019 before Covid-19 locked down global tourism, Thailand welcomed just short of 12 million Chinese visitors.

If that is the case, then TAT’s deputy governor for international marketing in Asia and the South Pacific, Tanes Petsuwan, could be spot on when he says 2023 could close with between 20 to 25 million visits which would give the country around half of the 40 million visits recorded in 2019 before Covid closed down travel. TAT recorded 11.8 million visitor arrivals in 2022, mostly business and family travel, until late October, when leisure travel picked up from international markets.

Emirates backs ‘Veganuary’ message

DUBAI, 12 January 2022: From its UK origins in 2014, the concept of ‘Veganuary’, a month-long initiative promoting the vegan diet, has continued to garner interest amongst the general population.

Emirates has noted a 154% increase in vegan meals served onboard between 2021 and 2022, with over 280,000 plant-based meals consumed in the past year.

Currently, Emirates offers more than 180 recipes catering to vegan passengers or those looking for a healthy meal onboard and has been serving vegan meals since the 1990s. Initially, vegan requirements were focused on specific routes such as Addis Ababa, where vegan meals are required during certain times of the year by those practising the Ethiopian Orthodox faith or across the Indian subcontinent, where multiple faiths encourage a plant-based diet. Over recent years however, vegan dishes have been rapidly gaining popularity on US, Australian, some European and UK routes, with Emirates noting a sizeable increase in interest in vegan dishes over the last decade. Routes showing increasing interest in vegan meals include Beirut, Cairo, and Taiwan.

Current vegan meal favourites in economy class include a creamy spinach and avocado mousseline with marinated tofu, blanched snow peas, radish, asparagus, pomegranate seeds, courgette ribbon and sriracha oil; multicoloured quinoa with succulent caramelised pear and celeriac purée, roasted cauliflower, glazed carrots, sautéed kale and lovage pesto; and the hearty flavours of barley risotto with mushrooms, sundried tomatoes, buttered chestnuts, blanched broccolini and toasted pumpkin seeds.

A brand-new gourmet vegan menu was also introduced in 2022 to first and business class, including chef-curated dishes like pan-roasted king oyster mushrooms, jackfruit biryani, sliced kohlrabi and burnt orange, chocolate truffle cake with hazelnut, pistachio and gold leaf, and green grape tart with candied rose petals, vanilla custard and berry compote glistening with yuzu pearls. Notably, over 195,000 vegan desserts were served in 2022 across all classes of travel, including tempting choices such as a dark chocolate custard cake balanced by fresh, juicy strawberries, zesty lemon tart lightly laced with coconut cream and rich chocolate tofu cheesecake complemented by a sweet strawberry compote.

Vegan options are available to order and pre-order onboard, as well as in Emirates Lounges. Customers can request vegan meals on all Emirates flights and across all classes of travel up to 24 hours before departure. However, on high-demand routes, plant-based meals are also provided as part of the main menu options.

Already consistently rated as the best airline for vegan travellers by many dedicated website polls, including VegNews, Emirates invested in developing a new first and business-class vegan menu in 2022 to rival acclaimed restaurants. It spent a year in development in Emirates Flight Catering, an expansive facility based at Dubai International airport, which is home to 11,000 employees and serves up to 225,000 meals daily, the largest flight catering facility in the world with international chefs of 69 different nationalities. A panel of highly skilled and experienced Emirates Flight Catering chefs worked closely with nutritionists to identify ingredients from existing popular dishes which can be adapted to a vegan offering without compromising on flavour. They also focused on fusing flavours and ingredients from around the world to create a menu that will appeal to all passengers across the network, not just vegan customers. The menu was the focus of multiple presentations and tastings, featuring contributions from diverse cuisine specialists like Chinese, Indian and Arabic speciality chefs, to create a wide range of flavours and textures. The tasting panels included vegan and non-vegan chefs and team members to ensure an inclusive approach.

For more information on flights, visit www.emirates.com.

(Your Stories: Emirates)