SINGAPORE, 27 January 2022: Singapore’s international
visitor arrivals reached 330,000 and tourism receipts an estimated SGD1.9
billion in 2021.
While these numbers represent only a fraction of Singapore’s
tourism performance before the pandemic, there have been encouraging signs of
recovery in the tourism sector, with year-on-year growth in the last three
quarters of 2021.
The introduction of various travel arrangements, such as
Vaccinated Travel Lanes (VTLs), has encouraged the gradual return of
international travellers. Domestic consumption has also been strong, as the
tourism sector pivoted to develop new and innovative experiences for locals.
Singapore Tourism Board chief executive Keith Tan said:
“While it will take time for tourism numbers to return to pre-pandemic
levels, we are encouraged by the resilience of our tourism businesses and their
commitment to preserving good jobs, transforming their businesses, and
investing in new products and experiences. These efforts will strengthen
Singapore’s appeal as we prepare to welcome more international visitors.
“We must anticipate setbacks and challenges even as the
tourism industry recovers slowly. But I am confident that the tourism industry
has learnt from its experiences and is poised to recapture demand when it
returns.”
2021 Tourism Performance
Singapore’s tourism sector recorded overall year-on-year
declines in IVA and TR, largely due to the effect of strong tourism performance
in the first two months of 2020. International visitor arrivals increased 221%
in the last three quarters of 2021, compared to the same period in 2020. TR for
the second and third quarters of 2021 is 92% higher than the same period in
2020.
Between January and December 2021, 330,000 international
visitors arrived in Singapore. China (88,000), India (54,000) and Indonesia
(33,000) were the top three visitor source markets in 2021.
Between January and September 202, tourism receipts reached
SGD1.2 billion. Visitors from China, Indonesia and India, contributed SGD432
million, SGD127 million and SGD58 million in tourism receipts (excluding
sightseeing, entertainment and gaming).
Stimulating Domestic Consumption
During this period, the tourism sector adapted to focus on
domestic tourism, supported by STB initiatives such as the SingapoRediscovers campaign
and the SingapoRediscovers Vouchers (SRV) scheme, which were both launched in
2020, as well as a range of new partnerships.
By the end of the SRV scheme on 31 December 2021, about 1.9
million Singaporeans had used their vouchers at least once, making about 2.6
million transactions. Close to SGD300 million in SRV transactions were
recorded, comprising close to SGD180 million in vouchers and about SGD120
million in out-of-pocket payments for SRV bookings.
Hotels Industry Performance
In 2021, several new hotels with unique lifestyle concepts
opened in Singapore, such as The Clan, Maxwell Reserve and Oasia Resort
Sentosa. These additions complement existing hotels that used this period to
refresh or rebrand their properties, such as Hilton Singapore (reopening as
voco Orchard Singapore in 2022) and Mandarin Orchard (reopening as Hilton
Singapore Orchard in 2022).
From January to December 2021, Singapore’s hotel industry
registered an Average Occupancy Rate (AOR) of 56.2% t. This is a slight decrease
of 1.1 percentage points compared to the previous year when AOR was reinforced
by strong tourism performance in the first two months of 2020. Average Room
Rate increased slightly by 2.7% to SGD158, while Revenue per Available Room
held steady at SGD89.
Cruise Industry Performance
The cruise industry rebounded strongly following the start
of “cruises-to-nowhere” in late 2020. Since then, Singapore’s cruise
industry has seen over 400,000 domestic passengers set sail on close to 300
cruise sailings.
With the implementation of STB’s CruiseSafe certification
programme and strong support from both Dream Cruises and Royal Caribbean
International, there have been no COVID-19 clusters on board the two cruise
ships to date.
Looking Ahead
STB will continue to ramp up efforts in our key source
markets and deepen engagements with our tourism partners to capture growth and
inspire travel to Singapore.
For example, STB will work with Singapore Airlines and the
Changi Airport Group on the “Welcome Back to Singapore” campaign to
instil travel confidence among international travellers. The campaign was
launched in Germany and India after VTLs were established with these two
markets. It will be progressively launched in more markets, including
Australia, the United Kingdom, the United States, and South Korea.
For more details, check out the STB Year in Review 2021