BANGKOK, 28 October 2024: Best Western Hotels & Resorts, an iconic hotel company in the BWH Hotels global hospitality enterprise, has been recognised as the “Best Midscale Hotel Chain” at the Travel Weekly Asia Readers’ Choice Awards.
This recognition continues its impressive winning streak at the region’s top travel industry awards. Presented at a gala ceremony in Singapore on Tuesday, 15 October 2024, this accolade marks the 10th consecutive year the company has won this prestigious title, setting a new milestone for Best Western Hotels & Resorts.
The annual Travel Weekly Asia Readers’ Choice Awards are dedicated to recognising outstanding contributions within the travel industry. This year, 36 awards across seven categories were presented to organisations that have demonstrated ground-breaking developments and unwavering commitment to service, innovation, and excellence over the past year.
Travel Weekly Asia’s readership voted for the Readers’ Choice Awards winners, including many of the region’s top travel agents and industry professionals. This demonstrates how BWH Hotels and its iconic brands remain the top choice for the travel trade in the Asia Pacific region.
“We are delighted that Best Western Hotels & Resorts has been honoured in the Travel Weekly Asia Readers’ Choice Awards once again in 2024. With over 75 years of heritage, our company has a long and proud history in the midscale market segment. I would like to thank our respected travel industry partners for their continued confidence in Best Western Hotels & Resorts and our entire team for their passion, dedication and commitment to excellence,” said BWH Hotels Vice President – APAC Olivier Berrivin.
While BWH Hotels has grown into a global hospitality network comprising 19 distinct brands, ranging from economy to luxury, the fact that Best Western Hotels & Resorts achieved the “Best Midscale Hotel Chain” award reflects how it has retained its strong reputation as the industry’s most trusted and respected provider of midscale hospitality.
SINGAPORE, 28 October 2024: Sentosa Development Corporation (SDC) and STIC Travel Group (STIC) are partnering in a one-year project to enhance Sentosa’s standing as a sustainable destination in the Indian outbound travel market.
A core component of the MOU signed during last week’s ITB Asia will present educational experiences for students in India, highlighting Sentosa’s sustainable practices and diverse ecosystems.
The MoU Signing Ceremony was held during ITB Asia 2024 last week. Michael Ma, Assistant Chief Executive, SDC (seated, left); Isha Goyal, CEO & Executive Director, STIC Travel Group (seated, right). The signing ceremony was witnessed by Chew Tiong Heng, Divisional Director (Business & Experience Development) SDC (standing, left); Anshul Gupta, Manager Product and Operation, STIC Travel Group (standing, right).
Sentosa becomes a distinctive classroom environment that fosters a deeper understanding of the importance of sustainability and emphasises critical concepts such as the United Nations’ Sustainable Development Goals, carbon footprint reduction, and biodiversity conservation.
This partnership builds on STIC’s broader efforts to boost educational tourism in Singapore by offering Indian students an opportunity to visit the country to explore its heritage, engage in sustainable development initiatives, and engage in interactive learning experiences.
Sustainability learning tour
Central to the Sentosa-STIC partnership is the launch of the “Unchartered Sentosa” tour, designed for overseas students to provide a real-time workshop that advocates for positive environmental change.
Slated to roll out in November 2024, Unchartered Sentosa offers Indian students a hands-on exploration of sustainability principles:
● Intertidal exploration of the Southern Shores to learn about marine conservation and coastal ecology;
● Guided nature walks along Serapong and Imbiah Trail to discover native flora and fauna in Sentosa;
● Amazing Race adventure on Sentosa and St John’s Island to educate participants on the importance and relevance of responsible consumption;
● Interactive workshops that equip participants with ocean survival skills at Lazarus Island;
● Visits to Sentosa’s sustainable attractions, such as the Cable Car and Skyline Luge;
● Eco Tour of Siloso Beach Resort demonstrating real-world applications of sustainable design and green technology.
“Our partnership with SDC aligns perfectly with STIC’s mission to offer meaningful travel experiences,” commented STIC Travel Group CEO Isha Goyal. “By combining our expertise in educational tourism with Sentosa’s sustainable practices, we create a distinct offering for Indian students to equip them with practical knowledge about sustainability that they can take back to their communities.”
The MoU’s objectives start with establishing Sentosa as an educational hub for sustainability. It will strengthen Sentosa’s positioning as a sustainable leisure, business, and education destination.
As the first island destination in Asia to be conferred the Global Sustainable Tourism Council – For Destinations certificate, Sentosa is committed to creating robust eco-conscious tourism experiences. SDC’s comprehensive sustainability approach integrates eco-friendly practices across all visitor touchpoints – leisure activities, accommodation, transport and dining – minimising environmental impact while engaging guests in sustainable initiatives throughout their Sentosa journey.
“This partnership with STIC represents a significant milestone in our efforts to promote sustainable tourism through education,” said SDC CEO Thien Kwee Eng. “By leveraging Sentosa’s ecological diversity, we’re creating a platform for students to gain hands-on experience in environmental stewardship.
The project should help boost tourist arrivals from India, Sentosa’s top source market, particularly from India’s educational travel segment.
SINGAPORE, 28 October 2024: ITB Asia, a three-in-one show, generated 45,000 business appointments, engaged 18,500 attendees, 1,950 exhibitors, and 1,400 buyers, and made the 17th edition a runaway success by any point of reference.
It also featured a 75% increase in African exhibitors and 25% growth from Europe, indicating a post-Covid solid global footprint.
Strong turnout at the 17th edition of ITB Asia.
This year, attendees gained insights from 160 expert speakers and 100 sessions across three conference tracks, all centred on the theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism.”
Co-located with MICE Show Asia and Travel Tech Asia, ITB Asia lived up to its tagline ‘Asia’s leading travel trade show’ at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore, from 23 to 25 October.
ITB Asia and MICE Show Asia, spanning three massive halls, showcased a diverse range of exhibitors from destinations, attractions, airlines, hotels, cruises, and the MICE industry. Meanwhile, Travel Tech Asia hosted the latest travel technology suppliers and startups in an additional hall dedicated to Travel Technology.
Singapore’s Minister of State Ministry of Trade and Industry, Alwin Tan, presided over the opening event last Wednesday, joined by Singapore Tourism Board Chief Executive Melissa Ow, Messe Berlin CEO Mario Tobias and Messe Berlin Senior Vice President David Ruetz.
“ITB Asia has grown beyond just a marketplace; it’s now a global hub for travel innovation and industry development,” said Messe Berlin CEO Mario Tobias. “The increased presence on the exhibition floor mirrors the industry’s confidence and the rising travel demand.”
This year’s exhibition proved to be the largest and most diverse yet, with participation from key tourism authorities such as the Ministry of Heritage and Tourism of the Sultanate of Oman, Visit Norway, Tourism Armenia, Visit Jordan, Ministry of Tourism Government of India, and many others.
Asia and Oceania accounted for 56% of exhibitors, while Europe, the Americas, Africa, and the Middle East contributed 44%.
Exhibitors spanned the entire tourism supply chain, including Tourism Promotion Boards (28%), Tour Operators & Attractions (34%), Accommodation (27%), and Transportation & Travel Tech (11%).
Tourism bureaus make a strong showing
Eighty-five participating Tourism Organisations and Convention Bureaus, representing the full spectrum of the global travel industry, included Bangladesh Tourism Board, Business Events Perth, Czech Tourism, Guam Visitors Bureau, Ho Chi Minh Tourism Promotion Centre, Hokkaido Tourism Organisation, Johor Tourism Board, Malta Tourism Authority, Marianas Visitors Authority, Ministry of Heritage and Tourism of Sultanate of Oman, Ministry of Tourism Government of India, Penang Tourism Board, Philippines Tourism Board, Sabah Tourism Board, Sapporo Convention Bureau, Sarawak Tourism Board, Seoul Tourism Organisation, Singapore Tourism Board, Taiwan Tourism Administration, Tourism Authority of Thailand, Tourism Armenia, Visit Almaty, Visit Anchorage, VisitBerlin, Visit Finland, Visit Iceland, Visit Jordan, Visit Rovaniemi, Visit Sarajevo, Zagreb Tourist Board.
Industry leaders unveiled next-gen strategies
ITB Asia 2024 saw strong support and participation from several new and established industry partners, including the Adventure Travel Trade Association (ATTA), the China Business Event Industry Committee (CBEIC), the Global Destination Sustainability Movement, the Global Sustainable Tourism Council (GSTC), the Global MICE Collaborative, the Singapore Tourism Board, Tourism Economics, and the World Tourism Cities Federation (WTCF).
Running parallel with the trade show, the ITB Asia Conference conference programme delivered a staggering 4,000 minutes of industry content from 160 expert speakers across 100 sessions.
The show organiser identified three dedicated conference tracks — Knowledge Theatre, MICE Show Asia, and Travel Tech Asia that delivered sessions focused on “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism.”
The 18th edition of ITB Asia will take place on 15–17 October 2025 in Singapore. Exhibitors can register at itb-asia.com/exhibiting by 31 October 2024 to tap Super Early Bird rates.
SINGAPORE, 28 October 2024: The Singapore Tourism Board (STB) and Expedia Group have signed a Memorandum of Understanding to boost tourist arrivals while promoting Singapore’s tourism experiences across key international markets.
In a private ceremony, STB’s Assistant Chief Executive, International Group, Juliana Kua, and Expedia Group’s Greg Schulze, Chief Commercial Officer, exchanged MoU documents to bolster STB’s forecast of 15 to 16.5 million tourist arrivals and SGD27.5 to SGD29 billion in tourist spending.
Photo credit: STB: (From left) Singapore Tourism Board Assistant Chief Executive, International Group Juliana Kua and Expedia Group CCO Greg Schulze.
The multi-year partnership will see both organisations collaborating on three strategic initiatives:
Joint marketing campaign: Both parties will embark on an Expedia Group Media Solutions global marketing campaign.
Leveraging Expedia Group’s technology: STB will partner with Expedia Group to spearhead innovative approaches to engaging travellers and enriching their Singapore experience.
Supporting Singapore’s Travel Industry: Both parties will explore ways to enhance Singapore’s distribution and marketing through collaboration with tourism partners and initiatives to share knowledge and resources.
“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” said Expedia Group CCO Greg Schulze.
Singapore Tourism Board Assistant Chief Executive, International Group Juliana Kua responded: “Our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will drive visitor arrivals and spending”.
BUKIT KAYU HITAM, Malaysia, 28 October 2024: Malaysia and Thailand have joined hands to promote cross-border tourism by launching ‘self-drive’ holidays.
Tourism Malaysia and the Tourism Authority of Thailand jointly launched a special Malaysia -Thailand self-drive tourism fun map to promote cross-border tourism and raise awareness of the tourism routes that crisscross the two countries.
The map is a Malaysia tourism road guide highlighting attractions along the route and a reflection of Thai’s attractions on the other side of map, will strengthen bonds between Malaysia and Thailand and promote tourism on both sides of land borders.
The launch occurred between the Bukit Kayu Hitam Checkpoint in Kedah, Malaysia, and the Sadao Checkpoint in Songkhla Province, Thailand. During the event, both parties flagged off the Thailand-Malaysia Self-Drive Tourism convoy, which included 50 cars and motorcycles from both countries.
More than 150 drivers and motorcyclists participated in this cross-border journey to experience the tourism offerings and engage in cultural exchanges between the two countries.
Ministry of Tourism, Arts, and Culture Malaysia, Deputy Secretary-General (Tourism) Yasmeen Yasim expressed Malaysia’s enthusiasm for the project: “Mooted from the Malaysia-Thailand Joint Task Force on Tourism Cooperation, this initiative aims to enrich the tourism experience while fostering deeper cultural exchange between our two nations. With a timely collaboration such as this, we are optimistic about achieving our target of 2.3 million tourist arrivals from Thailand in 2025. It reflects our shared commitment to strengthening regional ties through tourism,” she said. “Malaysia’s 2026 campaign targets to attract 35.6 million tourist arrivals. “
Tourism Authority of Thailand Governor Thapanee Kiatphaibool noted: “TAT and the Ministry of Tourism and Sports continually seek to promote cross-border tourism with neighbouring ASEAN countries, especially Malaysia. Currently, Malaysia is the second-largest source market for tourists visiting Thailand, after China.”
Preliminary statistics show that from 1 January to 30 September 2024, Thailand welcomed more than 3.7 million Malaysian tourists, 49.33% of whom crossed the Sadao Immigration Checkpoint in Songkhla Province. Meanwhile, as of August 2024, Malaysia received 1.1 million tourists from Thailand, an increase of 19.7% compared to last year.
HONG KONG, 28 October 2024: Cathay Pacific and HK Express served 21 million passengers during the first nine months of 2024, the airline group confirmed in a press statement last week.
Traffic figures for September 2024 showed Cathay Pacific carried 1,816,908 passengers, an increase of 17.8% compared with September 2023.
All-new business class, Aria Suite.
The month’s revenue passenger kilometres (RPKs) increased 18.4% year-on-year. Passenger load factor decreased by 2.3 percentage points to 81.4%, while available seat kilometres (ASKs) increased by 21.7% year-on-year.
In the first nine months of 2024, passengers carried by CX increased by 28.4% to 16,553,713, against a 34.2% increase in ASKs and a 27.8% increase in RPKs, compared to the same period for 2023.
Travel takeaways
Chief Customer and Commercial Officer Lavinia Lau said: “Following the end of the busy peak summer months for leisure travel, September marked the shift to the outbound student travel peak. Student traffic to the UK continued to rise before the start of the new school year, with our outbound flights from Hong Kong to the United Kingdom achieving high load factors.
“Although September is typically a quieter month for leisure travel, demand picked up towards the end of the month, coinciding with the National Day ‘Golden Week’ holiday period.
“We saw significant demand from Hong Kong to cities in Japan and Bangkok, and from the Chinese Mainland to destinations in Southeast Asia, Northeast Asia and Europe around the holidays.
“September also marked the start of the business travel peak season. There was a notable increase in demand for our premium cabins driven by various events, conferences and exhibitions, most notably the Milan and Paris Fashion Weeks. This resulted in September having the highest premium cabin load factor of any month in 2024.
Outlook 2025
“Looking ahead to the coming months, we will add more flights and destinations to cater to growing travel demand. We are seeing promising demand for Christmas and expect bookings during this period to be higher than last year.”
Cathay Pacific recently announced the launch of nonstop flights between Hong Kong and Dallas Fort Worth International Airport. The new service will commence in April 2025, marking the airline’s sixth passenger destination in the US and eighth in North America.
Also, HK Express will launch new routes to Hualien and Shizuoka in December 2024 and Sendai in January 2025. So far, in 2024, the airline group has announced 17 new destinations, eight of which have commenced services.
New business class suite
Lau concluded: “More recently, as part of our continued efforts to elevate the customer experience further, we are delighted to have launched our all-new business class, Aria Suite, together with our new premium economy and refreshed economy cabins onboard our retrofitted Boeing 777-300ER aircraft.
“The first of these refreshed aircraft has already entered service on our Beijing route and will be progressively deployed on other selected regional routes before starting its long-haul operations. The new cabin experience has been thoughtfully designed to maximise our customers’ comfort and enjoyment, and we look forward to welcoming our customers onboard to experience it for themselves.”
KUNMING, China, 28 October 2024: China’s 144-hour visa-free transit policy expands to Yunnan Province, allowing international travellers to access a broader list of destinations.
The 144-hour visa-free policy now includes Kunming, Lijiang, Yuxi, Pu’er, Chuxiong, Dali, Xishuangbanna, Honghe, Wenshan, and nine other cities and prefectures.
Travellers from 54 countries can enter Yunnan through Kunming Changshui International Airport, Lijiang Sanyi International Airport, and Mohan Railway Port by presenting valid international travel documents and onward tickets to be eligible for a 144-hour (up to six days) visa-free stay.
In Asia, only Brunei, Japan, South Korea, and Singapore nationals can enjoy 144-hour visa-free transit stays in Yunnan province.
Last week, Yunnan province’s press statement affirmed: “This allows for a spontaneous Yunnan tour without cumbersome visa processes.”
Yunnan boasts three World Natural Heritage Sites: Three Parallel Rivers, Chengjiang Fossil Site, and Yunnan Stone Forest. Snow-capped plateaus stand alongside peaks and canyons, complemented by rivers, lakes, and forests.
Yunnan is known as a blooming “Spring City”: camellias grace Dali, flamboyant flowers brighten Xishuangbanna, Ottelia acuminata sways on Lugu Lake, and winter cherry blossoms adorn Wuliang Mountain. Yunnan is also home to rare animal species like Yunnan snub-nosed monkeys, Asian elephants, and black-headed gulls.
Three World Cultural Heritage Sites: Lijiang Old Town, Honghe Hani Rice Terraces, and Jingmai Mountain Ancient Tea Forests in Pu’er. Historical corridors like the Southern Silk Road and Tea Horse Road reflect Yunnan’s foreign trade and cultural exchanges. The Bai’s Three-Course Tea, the Naxi’s Dongba culture and pictographs, the Yi’s Torch Festival, the Dai’s Water-Splashing Festival and the Peacock Dance highlight its vast cultural legacy.
Green and healthy lifestyle: Yunnan is an ideal destination for wellness tourism, outdoor activities, and international sports events. Its forested mountains, clear waters, and spring-like climate year-round make it a great place for these activities.
Eco-friendly products: Yunnan’s flowers, tea, fruits, vegetables, medicinal herbs, and coffee, along with dishes like Mushroom feasts, Yunnan ham, cross-bridge rice noodles, flower cakes, and steamed pot chicken.
DUBAI, UAE, 25 October 2024: Emirates will debut newly retrofitted Boeing 777s featuring its latest Business Class and Premium Economy cabins to Kuwait and Dammam, Saudi Arabia, as more aircraft sporting refreshed cabins roll out into scheduled service.
The airline aims to offer customers travelling on short flights more opportunities to experience its latest-generation products and raise the bar for premium travel. Kuwait and Dammam will become the second and third cities in the GCC to be served by the refurbished Emirates Boeing 777s.
Emirates’ enhanced Boeing 777s with the airline’s signature Premium Economy and next-generation Business Class will operate as follows:
Kuwait: The retrofitted Emirates Boeing 777 will operate on EK855 and 856 from 27 October. Dammam: From 22 November*, the refurbished Emirates Boeing 777 will operate on the daily EK823 and EK824, as well as the EK 821 and EK 822.
Dammam will be the second destination in the Kingdom of Saudi Arabia to be served by the retrofitted Emirates Boeing 777. The Emirates Boeing 777 entered refurbishment in early July, and so far, six aircraft have fully rolled out into service, flying to Geneva, Zurich, Brussels, Haneda and Riyadh.
The four-class configuration features 24 Premium Economy seats set in a 2-4-2 abreast layout. The 19.5-inch-wide cream leather seats consist of a 38-inch pitch, reclining 8 inches to stretch and relax, in addition to six-way adjustable headrests.
The new Emirates Boeing 777 Business Class is inspired by the fresh, open and contemporary design elements of Emirates’ iconic A380 experience, featuring soft leather cream seats accented with champagne trim, lighter wood panelling, a mini-bar, and other technology touches that deliver an elegant and engaging experience. Emirates will offer 38 seats in a 1-2-1 configuration, ensuring every customer has direct access to the aisle. Seats convert to a spacious flatbed, which reclines up to 78.6 inches. The Business Class seat’s 23-inch HD screen, one of the biggest in the skies, helps deliver the ultimate in-flight entertainment experience.
The Emirates Boeing 777 Business Class cabin will also include a small bar for light snacks and refreshments. The new Economy Class cabin features 256 ergonomically designed seats in soft greys and blues.
Emirates will also be growing its network of cities featuring latest generation products in Business Class and Premium Economy, with the introduction of refurbished Boeing 777s on six routes in the US, including Chicago, Boston, Dallas-Fort Worth, Seattle, Athens/Newark and Miami/Bogota. Customers connecting from Kuwait and Dammam to the United States through Dubai can enjoy a seamless experience across Premium Economy and Business Class cabins.
Tickets can be booked on emirates.com, the Emirates App, or via both online and offline travel agents.
SINGAPORE, 25 October 2024: Pandaw, Asia’s leading river cruise specialist, is once again inviting storytellers, writers, influencers and anyone else with a flair for writing to submit a blog or short story about their past adventures on a Pandaw cruise.
Last year’s first prize winner, Theodore and Alice Tanoues’ entry titled ‘Sandbanks of Burma’.
The quest is for pithy travel tales that encapsulate a typical Pandaw adventure, preferably focussing on one particular destination or sailing.
Your blogs should be no more than 1,000 words and can be submitted to Pandaw’s team by emailing [email protected] with the subject line ‘Pandaw Blog Competition’.
Prizes are available for the top three stories, which will be selected after the closing date of 30 June 2025.
It’s time to get creative and submit your entries. Your story may even be selected to publish on the Pandaw website or in its onboard magazines, in addition to the opportunity to win one of the three top prizes on offer.
1. All entrants are deemed to have accepted these rules and agreed to be bound by them. 2. One submission per individual; multiple entries will be discounted. 3 Your blog should be no more than 1000 words. 4. By entering our competition, you allow Pandaw to use your blog in any promotional literature, social media or online. 5. Pandaw’s Founder, Paul Strachan, will select the three best blogs, and his decision will be final. 6. The closing date for the competition is 30 June 2025. 7. The winners will be notified by email after the closing date. 8. The Pandaw Travel voucher prizes: • have no cash value. • can be applied to any new booking made within the next two years. • Can be used by any friend or family of the winner.
SINGAPORE, 25 October 2024: Maintaining the momentum of its Gateway to Borneo campaign, the Sarawak Tourism Board signed a Tripartite Campaign Agreement with strategic airline partner Scoot and Sarawak Trade and Tourism Office Singapore( STATOS) on the sidelines of ITB Asia earlier this week.
The signing was held during a Sarawak Bleisure Networking Session that positioned Sarawak as a “bleisure” destination in Singapore’s outbound travel market and hosted collaboration with Business Events Sarawak (BE Sarawak) and STATOS.
STB’s press statement emphasised the tripartite agreement marked a pivotal step in “promoting Sarawak’s diverse offerings and further enhancing its visibility across the global tourism landscape.”
Scoot currently schedules 14 weekly flights from Singapore to three destinations in Sarawak: Daily flights to Kuching using a 180-seat A320, four weekly flights to Miri, and three weekly flights to Sibu. (Scoot deploys Embraer 190 E2s, configured with 112 seats, on the Miri and Sibu routes.)
To support the three routes, the airline is promoting a roundtrip economy fare to Sibu at SGD228 during October. In November, the airline sells a roundtrip fare to Miri at SGD219 and to Kuching at SGD166.
Partnership praise
Sarawak Minister of Tourism Performing Arts YB Dato Sri Haji Abdul Karim Rahman Hamzah commented: “Sarawak and Singapore share a long-standing relationship, one built on mutual respect, cultural exchanges, and economic collaboration. This partnership is about
harnessing Singapore’s global influence and its role as a crossroads for international travel and business, allowing us to amplify Sarawak’s unique offerings to the world.”
Sarawak Tourism Board CEO Sharzede Datu Haji Salleh Askor expressed optimism concerning the partnership, stating: “This Tripartite agreement reflects our shared vision of enhancing Sarawak’s accessibility while providing travellers with seamless opportunities to experience our diverse culture and adventure offerings. Together with Scoot and STATOS, we are making it easier for visitors to explore the best of Sarawak.”
Scoot Chief Commercial Officer Calvin Chan noted the renewed partnership reaffirms Scoot’s commitment to enhancing connectivity between Sarawak, Singapore, and the rest of our extensive network.”
Sarawak Bleisure Networking Session
The event brought together travel professionals, tour operators, media representatives, and potential business partners to explore Sarawak’s growing appeal as a destination for Meetings, Incentives, Conferences, and Exhibitions (MICE). Attendees were introduced to the extensive support services offered by BESarawak and STATOS.
Representatives from Paradesa Borneo, CPH Travel Services, Mutama Holidays, Journey Travel Agencies, Borsarmulu Park Management, Brighton Travel and Tour and Pullman Hotels showcased Sarawak’s diverse tourism products during the session. The Sarawak Bleisure Networking Session also underscored Sarawak’s dedication to sustainable tourism, aligning with global trends in business travel where professionals seek destinations that offer cultural and natural experiences alongside workspaces.
“With Sarawak targeting 4 million visitors in 2024, the promotional efforts made in Singapore and at the ITB Asia should play a significant role in driving a strong growth trend in tourism to Borneo Island.”
